World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . AI may predict the questions patients and physicians have about a drug or its side effects.

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European Pharmaceutical Review

JANUARY 2, 2025

We are thrilled by the announcement that this groundbreaking drug will be made available to young patients undergoing cancer treatment to prevent hearing loss as a side effect of their cisplatin chemotherapy, Ralph Holme , Director of Research at the Royal National Institute for Deaf People (RNID) remarked.

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European Pharmaceutical Review

JANUARY 11, 2024

A major limitation is that these drugs generally do not target the specific causes of neuropathic pain, and their efficacy is reduced when the underlying conditions, like nerve damage, cannot be treated effectively. What are the key current challenges in the development of pain medicines? Internet] NIH. cited 2024Jan].

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World of DTC Marketing

JANUARY 7, 2022

Supossidly Good Rx has “relationships” with most top pharma companies, but that relationship may be to say “hello.” Do you want your employer, or your insurance company, or anyone else to know you’re on anti-depressants, HIV medication, Viagra, or that you regularly get medicine for genital warts?

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World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. What are the side effects? That belief is out the window. Today people go online to learn more about the drug.

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Impetus Digital

AUGUST 2, 2024

Personalized Medicine AI can help develop precision medicine by analyzing patient data , including demographic, clinical, and genetic information, as well as information about their metabolism and microbes, environmental exposures, and lifestyle factors, to predict how different patients will respond to various therapies.

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World of DTC Marketing

JUNE 1, 2021

Kesselheim, a professor of medicine at Harvard Medical School via the Washington Post , says “the worst thing for people with Alzheimer’s would be to put out a product that doesn’t work.” SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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European Pharmaceutical Review

NOVEMBER 22, 2022

a China-based pharma company has announced it has received clearance for its Investigational New Drug (IND) application from the US Food and Drug Administration (FDA) to initiate clinical studies of T21, a 3D-printed medicine that can target specific segments in the colon to more safely deliver oral ulcerative colitis (UC) drugs.

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PM360

AUGUST 26, 2024

Now, precision medicine needs an overhaul. During the period from 2008 through 2020, the number of precision medicines in the US increased from 5 to 285. How can a newly expanded definition of precision medicine help? Today, they have implemented the precision medicine approach across 90% of their portfolio.

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European Pharmaceutical Review

MARCH 21, 2024

Can you elaborate on the role of personalised medicine in drug formulation? Personalised medicine supports the production of a patient-centric drug. By classifying patients into subgroups, personalised medicines (as opposed to non-personalised medicines), can allow pharma companies to identify needs and develop unique formulations.

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pharmaphorum

AUGUST 5, 2022

Sanofi is making a €300 million investment in Chinese biotech Innovent as part of a collaboration to bring two new cancer therapies as quickly as possible to patients in the world’s second-largest pharma market. It is being tested in a wide range of solid tumours and lymphoma, alone and in combination with other drugs.

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Pharma Marketing Network

NOVEMBER 7, 2024

As a pharma marketing executive, launching a podcast can elevate your brand, engage healthcare professionals (HCPs), and establish your company as a thought leader. Build Brand Authority : Establish your company as a thought leader by providing valuable insights on healthcare and pharma trends. But where do you start?

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time.

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Silver Line CRM

MARCH 22, 2021

Patient-focused medicine. Patient centricity in pharma matters for the bottom line. Pharma companies need to flip the paradigm of how they’ve always done things to build a stronger connection to the patient with patient centricity strategies. What side effects are they talking about? . Patient-centric approaches.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively.

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Pharmaceutical Technology

AUGUST 17, 2022

In the last 20 years, this is the biggest buzz in the vaccine market for Lyme disease,” said Yale School of Medicine associate professor Sukanya Narasimhan, PhD, about the Phase III VLA15 trial. In the UK, the mean annual incidence of Lyme disease grew from 0.38 cases per 100,000 people between 1997 and 2000 to a peak of 2.77

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pharmaphorum

SEPTEMBER 16, 2022

George Medicines has partnered with Medisante to provide technology for a study of an experimental triple therapy for hypertension that will allow most subjects to provide data from their own homes. Image source: George Medicines. By 2030, it is projected that over 215 million Africans will have hypertension.

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Pharma Marketing Network

MARCH 25, 2023

This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. ” New England Journal of Medicine, 2007. “The Effectiveness of Direct-to-Consumer Advertising in the Pharmaceutical Industry.”

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Pharma Marketing Network

OCTOBER 23, 2024

That’s where pharma market research comes in. But how exactly does pharma market research work, and why is it so essential for marketing professionals? In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world.

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Pharmaceutical Technology

FEBRUARY 17, 2023

The agency proposes that pharma move away from the common maximum tolerated dose (MTD) to trial designs that prioritise drug dosage optimisation at different stages. The demand came amid concerns that the drug causes a slew of side effects such as nausea, diarrhea, and liver issues.

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Pharmaceutical Technology

FEBRUARY 26, 2023

Finch Therapeutics’s Phase III PRISM4 trial for recurrent Clostridioides difficile infection (CDI) and MaaT Pharma’s Phase III trial in steroid-resistant acute graft-versus-host disease were both put on hold. While the French MaaT Pharma has submitted further information to the FDA, its trial remains on hold.

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European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. percent as EU average with some Member States as high as 25 percent).

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European Pharmaceutical Review

AUGUST 14, 2023

Swedish pharmaceutical company Vicore Pharma is developing treatments for diseases where the angiotensin II type 2 receptor (AT2R) has a central role in stopping and reversing disease pathology and where there is a large unmet medical need. The company’s lead candidate, C21, is an angiotensin II type 2 receptor agonist (ATRAG).

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PM360

NOVEMBER 29, 2022

Food and Drug Administration (FDA) or European Medicines Agency (EMA). Example: Top Pharma Company Using NLP to Explore Drug Label Data. The significant acceleration of time to insight and richness of results by taking advantage of pre-developed ontologies such as “drugs and diseases” which contain millions of synonyms.

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Pharmaceutical Technology

NOVEMBER 29, 2022

On November 17, VistaGen Therapeutics announced the publication of data with its drug AV-101, which has ketamine-like effects, in a non-human primate model of Parkinson’s disease. At the same time, titration can reduce the number of side effects, says Dr. Albert Dahan, professor of anesthesiology at the University of Leiden, Netherlands.

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European Pharmaceutical Review

DECEMBER 27, 2023

Second, the production and delivery of CAR T cells necessitates close collaboration between the pharma industry and academic (usually transplant) departments. After this incident CAR-related toxicity scales and guidelines were established to prevent adverse reactions. 6-8 Clinical recommendations also change.

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eMediWrite

OCTOBER 9, 2023

According to the Journal of General Internal Medicine, physicians find booklets to be an effective means of learning about new treatments. According to the McKinsey Digital Pharma Marketing Report, interactive detailing platforms can increase engagement by up to 30%.

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Contrarian Sales Techniques

FEBRUARY 26, 2023

There was an article that examine the market for generic medicines in the Malaysia, following the introduction of the first generic patent in 2010 and the introduction of generic patent law in 2012. The market for medicines in Malaysia is divided between private clinics, private clinics, and pharmacies.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

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PM360

AUGUST 9, 2022

Pharma Manufacturer Solutions. 1 GoodRx’s partnerships with pharma manufacturers and other key stakeholders in the healthcare industry enable them to offer discounts which have helped patients fill at least 80 million prescriptions that they otherwise could not afford. Aaron Crittenden. GM of Manufacturer Solutions. References: 1.

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Contrarian Sales Techniques

JANUARY 27, 2023

However, it's important to understand that they work differently, have different side effects and are regulated differently. It's also important to remember that many people are looking for natural alternatives to pharmaceuticals and that there is a growing interest in complementary and alternative medicine.

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PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

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Contrarian Sales Techniques

FEBRUARY 25, 2023

This highlights the importance of taking an individualized approach to medicine and considering a patient's unique medical history, current health status, and other relevant factors when prescribing medication. This includes potential side effects or adverse reactions to medications.

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Pharmaceutical Technology

JANUARY 22, 2023

In 2022, the FDA approved only 37 new medicines, an underwhelming number compared to 98 in 2018. Amgen buying Horizon Therapeutics and Ipsen ’s acquisition of Albireo Pharma show an increased appetite for investment in therapies for rare diseases. This was not always the case. “Up In clinical trials, the drug showed a 3.8-point

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PM360

JUNE 24, 2024

Enabling Precision Medicine Every stakeholder is going to be impacted. It also flags possible side effects and interactions between drugs. Patients can look forward to electronic assistance that can return their voice or other lost abilities. It provides guidance and acts as a safety net for prescribers.

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