Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

In the fast-paced world of pharma sales in Malaysia, opportunities can come when you least expect them. For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. One such golden moment? When your competitors face stock shortages.

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Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Have you ever noticed how some medicines suddenly become a lot cheaper after being on the market for a few years? For pharma sales reps, this shift changes the conversation. As someone in pharma sales, I see the impact this has on our market. Let’s talk about it. What Happens When a Patent Expires?

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Contrarian Sales Techniques

NOVEMBER 18, 2024

Imagine getting your medicines delivered right to your doorstep, without stepping out of the house. At the same time, it’s hard to ignore the positive impact online pharmacies have had, especially in rural areas where access to quality medicines can be limited. Sounds convenient, right? What Makes Online Pharmacies So Popular?

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PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” FirstWord PHARMA.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

These are medicines that have been deemed safe for self-use when taken as directed. For pharma sales in Malaysia, OTC medications represent a unique market segment. These pharmacies thrive on trust and loyalty, making them an excellent partner for pharma sales reps looking to promote niche products.

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