Medicine Pharma reps Prescription 
PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
Contrarian Sales Techniques
NOVEMBER 19, 2024
OTC medications are drugs you can buy without a prescription. These are medicines that have been deemed safe for self-use when taken as directed. For pharma sales in Malaysia, OTC medications represent a unique market segment. In Malaysia, pharmacies are your go-to for quick relief, and here’s why that matters.
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Pharmaceutical Representative Training
JUNE 22, 2024
Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Sales Execution and Strategy: Successful pharma reps are skilled in creating and executing sales plans.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. doi: [link].
Rep-Lite
FEBRUARY 23, 2024
Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers.
Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.
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