Contrarian Sales Techniques
NOVEMBER 19, 2024
It’s a reality for many of us in pharma sales in Malaysia. Counterfeit medicines aren’t just a risk to patients’ health – they’re a blow to the industry’s reputation and our efforts to promote genuine, high-quality treatments. What Are Counterfeit Medicines? Counterfeit medicines, on the other hand, are illegal.
Contrarian Sales Techniques
NOVEMBER 27, 2024
Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?
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PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
Atrivity
MAY 5, 2021
The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.
Pharmaceutical Representative Training
JUNE 22, 2024
Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Sales Execution and Strategy: Successful pharma reps are skilled in creating and executing sales plans.
Contrarian Sales Techniques
NOVEMBER 20, 2024
Stock Shortages in Malaysia In Malaysia, stock shortages are not uncommon, especially for generic medicines. For pharma reps, understanding the market and staying prepared with stock availability is key to turning these breaks into long-term gains.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. These impressions were focused on HCPs of interest in relevant practice areas, such as family medicine, internal medicine, general practice, and cardiology.
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