MedCity News

FEBRUARY 2, 2024

Foodsmart is rolling out its new program that enables doctors to refer their patients to Foodsmart’s dieticians and healthy eating platform, as well as write prescriptions for healthy food just as easily as they might a normal pharmacy prescription.

Doctors 289

Doctors Prescription Food Medical 289

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.

Prescription 105

Prescription Healthcare Healthcare Medical 105

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. Online research is used to evaluate new prescription drugs. What are other patients saying about it?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JANUARY 4, 2022

(Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S. Patients who experience financial hardship during cancer treatment are at higher risk for treatment nonadherence, poor quality of life, and worse survival. after they were diagnosed with metastatic colon cancer. population.

Insurance 273

Insurance Transportation Medical Medicine 273

World of DTC Marketing

OCTOBER 21, 2021

SUMMARY: Medicare spent nearly $600 million over a three-year period to pay for four cancer drugs with no clinical benefit an analysis published Monday by JAMA Internal Medicine found. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234

FDA Insurance Prescription Medicine 234

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Do you want your employer, or your insurance company, or anyone else to know you’re on anti-depressants, HIV medication, Viagra, or that you regularly get medicine for genital warts? And advertising?

Prescription 222

Prescription Insurance Side effects Medical 222

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

DECEMBER 13, 2021

OPENING: American cancer patients spent more than $21 billion on their care in 2019. billion and patient time costs of $4.87 Some cancer patients may face out-of-pocket costs of nearly $12,000 a year for one drug. Many cancer patients without adequate insurance have only the starkest choice: your money or your life.

Food and Drug Administration 55

Food and Drug Administration Food Medical Medicine 55

World of DTC Marketing

JUNE 20, 2022

In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Whose responsibility is it to remind patients of the drug’s side effects? TV, alone, is not the answer.

Pharma 210

Pharma Side effects Media Marketing 210

World of DTC Marketing

JUNE 22, 2021

By one projection, spending on the drug for Medicare patients could end up being higher than the budgets for the Environmental Protection Agency or NASA. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients. Can a pharma company serve both shareholders and patients?

Patients 156

Patients Food and Drug Administration Pharma Government 156

World of DTC Marketing

APRIL 21, 2021

QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. health plan for seniors in Florida improperly collected nearly $200 million in 2015 by overstating how sick some patients were, according to a new federal audit, which seeks to claw back the money. A Humana Inc.

Insurance 273

Insurance Prescription Government Pharma 273

World of DTC Marketing

AUGUST 7, 2022

The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic.

Insurance 263

Insurance Doctors Government Physicians 263

World of DTC Marketing

NOVEMBER 24, 2021

Rapamycin was approved in 1999 and it’s also worth noting their Phase II was a tiny patient population. ” Research shows that cancer patients are more likely to declare bankruptcy than the average person. According to a study published in the American Journal of Medicine, more than 42 percent of the 9.5

Food and Drug Administration 266

Food and Drug Administration Insurance Prescription FDA 266

PharmExec

NOVEMBER 9, 2023

Healthy Food Rx provides home-delivered medical prescriptions of healthy food to help address diabetes.

Food 97

Food Prescription Medicine Patients 97

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Research published in the New England Journal of Medicine shows that a value-based healthcare model can help solve the cost and quality problems that plague the U.S.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

MedCity News

JUNE 16, 2023

Investors in 2022 appeared confident that the continued transformation of drug research and development protocols and the overall life sciences industry will not only include digital health solutions, but will even depend on them for data collection, analysis, patient engagement, and even their therapeutic properties.

Pharma 311

Pharma Food and Drug Administration Recruitment Patients 311

World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. In response, the company has been providing six-month waivers to some insured patients that will cap the drug’s out-of-pocket costs at $25 a month, though the long-term picture of coverage is still in flux. Click to Tweet.

Insurance 271

Insurance Side effects Medical Prescription 271

pharmaphorum

JULY 11, 2024

The US Senate has come together to pass a bill that aims to prevent pharma companies from filing multiple patents around biologic drugs as a way to delay biosimilar competitors.Lawmakers unanimously passed the Affordable Prescriptions for Patients Act of 2023 (S-150), which is part of a lengthening list of measures being taken by Congress to curb the (..)

Prescription 122

Prescription Medicine Pharma Patients 122

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

World of DTC Marketing

NOVEMBER 18, 2021

I continue to believe that there are very good people who care about patients working within pharma but it’s hard to understand how anyone who works for AbbVie can feel good about their employer. prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 billion, a U.S.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

World of DTC Marketing

MARCH 10, 2022

The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023. AbbVie significantly inflated prices over the past two decades for patients in the U.S. Richard Gonzalez, C.E.O. So how do people who work for AbbVie feel?

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

Contrarian Sales Techniques

NOVEMBER 18, 2024

Have you ever gone to a pharmacy with a prescription, only to find out the medicine isn’t in stock? When a pharmacist recommends an alternative, they’re using their expertise to find a medicine that works the same way as the one you were prescribed. It’s a bit of a letdown, right? What Does It Mean to Recommend an Alternative?

Medicine 52

Medicine Prescription Training Sales 52

World of DTC Marketing

MAY 30, 2021

Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. But… Only 23% of Americans Get Enough Exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. I understand the hard-working people who really believe in what they’re doing for patients, but senior executives continue to bow to Wall Street. Are prescription drugs priced too high?

Pharma 155

Pharma Prescription Media Healthcare 155

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “With its wide reach and international audience, information on medicines can be seen by audiences it wasn’t intended for.”

Media 105

Media Prescription Medicine Recruitment 105

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 2021 revealed that roughly one in four prescriptions were never filled. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 2021 revealed that roughly one in four prescriptions were never filled.

Patients 98

Patients Side effects Insurance Medical 98

World of DTC Marketing

MARCH 1, 2022

According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. Half of U.S.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

PM360

SEPTEMBER 15, 2022

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. Specifically, we asked them: What is required today for life sciences companies to truly practice a patient-first approach? Matt Flesch.

Patients 98

Patients Education Management Side effects 98

World of DTC Marketing

JUNE 22, 2022

The new initiative, Care Studio, aims at doctors rather than patients. Google’s earlier efforts in this area were derailed partly by hospitals’ sluggishness in digitizing their patient records. If pharmacies try to fill those generic prescriptions, the claims are rejected. Not if it affects their bottom line.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 98

Medical Prescription Doctors Physicians 98

Pharmaceutical Technology

MAY 31, 2023

The company is seeking approval for the combination therapy for the long-term treatment of PAH in adult patients with World Health Organisation functional class II-III. Tadalafil is a phosphodiesterase type 5 inhibitor intended to treat PAH (WHO Group I) to enhance exercise ability, while Opsumit (macitentan) is a prescription medicine.

Food and Drug Administration 98

Food and Drug Administration FDA Medicine Prescription 98

World of DTC Marketing

MARCH 17, 2021

Recently, the opioid epidemic and high charges for both new and old medicines have further alienated the public. Billions in excess drug costs are shouldered by employers, taxpayers and patients as a result. There are too many people within the industry who understand that patients are people, not just customers and prospects.

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

MAY 19, 2021

SUMMARY: “You’re spending all this money to make sure you make money rather than spending money to… help patients,” the California congresswoman told AbbVie’s, Richard Gonzalez. Pharmaceutical company AbbVie significantly inflated prices over the past two decades for patients in the U.S. But it get worse.

Pharma 181

Pharma Prescription Patients Pharmaceutical 181

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

Prescription 98

Prescription Healthcare Healthcare Medicine 98