World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? What patients said about telehealth showed that they had positive experiences and didn’t want to see it go away. 83% believed the quality of the patient-physician communication was good.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

JULY 31, 2021

To get accurate information, follow one of the many physicians online. Whenever possible, I have tried to share information from leading physicians to help others understand exactly what’s going on. He is Chair of UCSF Department of Medicine and has been actively sharing his thoughts on the latest COVID information.

Media 253

Media Doctors Physicians Medicine 253

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

MedCity News

SEPTEMBER 6, 2023

Precision medicine for neurodegenerative conditions has the potential to radically change the way patients are treated and managed over time.

Management 278

Management Medicine Medical Patients 278

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma Rep Pharma reps Media 90

World of DTC Marketing

APRIL 20, 2021

With medical visits picking up again among patients vaccinated against covid-19, health providers are starting to see the consequences of a year of pandemic-delayed preventive and emergency care as they find more advanced cancer and rotting and damaged teeth, among other ailments. Bayer’s Google voice assistant is a waste of money.

Pharma 253

Pharma Doctors Physicians Recruitment 253

World of DTC Marketing

AUGUST 7, 2022

The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic.

Insurance 263

Insurance Doctors Government Physicians 263

pharmaphorum

JANUARY 17, 2023

Late last year, pharmaphorum spoke with AstraZeneca’s Ben Challis, VP and head of translational science and experimental medicine, cardiovascular, renal, and metabolism (CVRM), together with Magnus Jörnten-Karlsson, executive director of Unify. Unify, launched in December 2020, is AstraZeneca’s patient app and clinical trial support tool.

Medicine 98

Medicine Patients Transportation Healthcare 98

European Pharmaceutical Review

SEPTEMBER 22, 2022

EBT-101 was developed through a collaboration between the Lewis Katz School of Medicine at Temple University, US, and Excision BioTherapeutics Inc. The Phase I/II trial ( NCT05144386 ), sponsored by Excision, is an open-label, sequential cohort, single ascending dose study and will enrol nine patients.

Patients 145

Patients Safety Medicine Physicians 145

MedCity News

JULY 27, 2023

However, one-size-fits-all solutions have disadvantages in medicine today. Current applications Today, there is an escalated appetite to address emerging procedures because they offer an opportunity for device makers – and physicians like me who are interested in cutting-edge technology – to influence new areas of medicine.

Specialization 241

Specialization Medical Medicine Leads 241

Copyright Clearance Center

AUGUST 9, 2022

The JAMA Network brings JAMA together with JAMA Network Open and 11 specialty medical journals to offer enhanced access to the research, reviews, and opinions shaping the future of medicine. NEJM is recognized as the world’s leading medical journal and website.

Networking 116

Networking Medicine Physicians Education 116

PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

Patients 52

Patients Consulting Competition Management 52

World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. In response, the company has been providing six-month waivers to some insured patients that will cap the drug’s out-of-pocket costs at $25 a month, though the long-term picture of coverage is still in flux. Click to Tweet.

Insurance 271

Insurance Side effects Medical Prescription 271

Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

Medical sales 130

Medical sales Sales Medical Patients 130

European Pharmaceutical Review

DECEMBER 20, 2022

The ambition is to use technological and digital solutions to reduce the burden for patients and trialists, so that clinical trial participation ultimately becomes part of daily practice” In a typical year, AstraZeneca conducts over 240 global clinical trials , involving more than 123,000 patients in around 60 countries.

Medicine 105

Medicine Recruitment Consulting Patients 105

World of DTC Marketing

AUGUST 14, 2022

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” Your risk of bleeding may increase if you are also taking a blood thinner medicine. ” I do not doubt that Imbruvica may extend the life of some patients, but at what cost?

Side effects 210

Side effects Doctors Physicians Leads 210

pharmaphorum

JANUARY 27, 2023

Having previously spoken with Dr Mullen three years ago when she was country medical director for the UK & Ireland at GSK – on the topic of patient centricity and embedding that focus within the core of a pharmaceutical company – our recent interview provided some interesting insights into the changing landscape of the industry.

Pharmaceutical 111

Pharmaceutical Patients Medical Physicians 111

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Biogen is in trouble.

Insurance 222

Insurance Pharma Doctors Physicians 222

European Pharmaceutical Review

OCTOBER 25, 2022

AstraZeneca’s Imfinzi (durvalumab) and Imjudo (tremelimumab) combination therapy has been approved in the US for adult patients with unresectable hepatocellular carcinoma (HCC). Phase III trial results found that three years post-treatment, 31 percent of patients given the drug combination were still alive.

Food and Drug Administration 111

Food and Drug Administration Patients Safety Physicians 111

World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. But… Only 23% of Americans Get Enough Exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

MedCity News

DECEMBER 13, 2024

You can provide the best care possible inside the four walls of your hospital, but if your patients cant afford their prescriptions after you discharge them, the system isnt working. The post The Cost of Medication Non-Adherence How Hospitals Can Close the Gap through Better Communication appeared first on MedCity News.

Medical 278

Medical Prescription Patients Medicine 278

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Research published in the New England Journal of Medicine shows that a value-based healthcare model can help solve the cost and quality problems that plague the U.S.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

InCrowd

JULY 14, 2022

1 At times, this balance can be isolating as you feel as if you are not only faced with more challenges than older, male colleagues but that these challenges do not even register to your fellow providers or patients. She acts like she doesn’t even care anymore”.

Physicians 130

Physicians Electronics Medical Medicine 130

Healthcare Success

MARCH 17, 2025

This episode is packed with insights, revealing how to disrupt an industry, improve operational efficiency, enhance patient outcomes, and accelerate provider adoption of next-gen solutions through smart marketing tactics. This approach helps educate clinicians on new technologies, which ultimately improves patient outcomes."

Physicians 65

Physicians Healthcare Healthcare Doctors 65

European Pharmaceutical Review

FEBRUARY 24, 2023

University Hospital Erlangen in Germany is the first in the world to use chimeric antigen receptor (CAR) T-cells to successfully treat a patient suffering from a severe case of muscle inflammation (myositis). The patient who received the CAR T treatment was diagnosed with anti-synthetase syndrome.

Medicine 128

Medicine Engineering Patients Physicians 128

MedCity News

DECEMBER 15, 2024

How top-to-bottom collaboration can alleviate hurdles and help increase equitable access to the most effective treatments for all cancer patients. The post Closing the Gap: Advancing Precision Oncology Through Education and Collaboration appeared first on MedCity News.

Education 290

Education Patients Medicine Physicians 290

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients?

Patients 98

Patients Medical Education Government 98

Nixon Gwilt Law

JULY 18, 2024

The New Advanced Primary Care Management HCPCS Codes Under the Proposed Rule, physicians and non-physician practitioners – for example, nurse practitioners (NPs) and physician assistants (PAs) – can order and bill for APCM services.

Management 98

Management Physicians Medicine Patients 98

Evolve Your Success

FEBRUARY 13, 2024

— Watch the episode here Listen to the podcast here Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro In this episode, we have with us another special guest and he goes by the name of Rob Ciaramitaro. Diagnostic products can change when patients discover their diseases.

Patients 162

Patients Sales Medical sales Doctors 162

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Before we dive in, let’s discuss QR codes related to patient privacy and HIPAA compliance. . Patient verification. Patient marketing.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. Measuring RNA, DNA quickly.

Pharma 164

Pharma Doctors Side effects Physicians 164

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

World of DTC Marketing

NOVEMBER 3, 2020

The research, reported in the journal PLoS Medicine external link , sought to zero in on the national health care costs of unhealthy diet habits, which are known to account for up to 45% of all cardiometabolic deaths. Our healthcare system is set up to treat patients not to prevent bad health habits.

Insurance 190

Insurance Healthcare Healthcare Physicians 190

PM360

SEPTEMBER 15, 2022

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. Specifically, we asked them: What is required today for life sciences companies to truly practice a patient-first approach? Matt Flesch.

Patients 98

Patients Education Management Side effects 98