MedCity News

MAY 14, 2024

AbbVie’s alliance with Gilgamesh Pharmaceuticals is pursuing next-generation psychiatric medications. The companies aim to bring patients drugs that offer the benefit of psychedelics but with a better side effect profile.

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Prospecting Side effects Pharmaceutical Medical 179

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Marketing Side effects Prescription Media 265

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

JULY 21, 2021

3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” ” Patients want to understand how the drug works and the potential side effects before starting therapy.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

JULY 28, 2021

Today it’s about helping them navigate the complex world of medications, side effects, outcomes, cost, and off-label use. To them, digital is a tool and medical library available on command. Pharma should be listening and evolving the product message to meet the needs of a skeptical audience.

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PharmaVoice

JULY 10, 2024

As more Americans take obesity medications, adjacent businesses are offering supportive services to offset side effects, collect data and foster new health benefits.

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World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. While living in Boston, I was asked to talk to a class of medical students about DTC marketing.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

OCTOBER 29, 2020

Who could blame them when the safety information sounds like a medical journal? I see that online health seekers are listening to other patients to learn about drug side effects. For some reason, the FDA still requires fair balance on website home pages. It’s a huge waste of space, money, and time.

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Side effects Safety FDA Pharma 181

Teachntest

JANUARY 19, 2022

What are the Side Effects of Paracetamol? Paracetamol is a medication that decreases the sensitivity of nerves to pain by blocking the production of prostaglandins, which are chemical messengers that carry pain signals from the body. However, it … What are the Side Effects of Paracetamol? Read More »

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World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

NOVEMBER 5, 2021

However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles. Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them.

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Insurance Side effects Medical Prescription 271

World of DTC Marketing

DECEMBER 2, 2021

Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior. What people seem to be interested in are drug side effects vs. efficacy. Is this true for all advertised drugs?

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JANUARY 7, 2022

Do you want your employer, or your insurance company, or anyone else to know you’re on anti-depressants, HIV medication, Viagra, or that you regularly get medicine for genital warts? In addition, pharmacists have come to hate dispensing medications with Good Rx. GoodRx employs people to dig into it analyze it.

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Prescription Insurance Side effects Medical 222

World of DTC Marketing

AUGUST 6, 2021

Through all its impacts — medical errors, increased illness and disability, loss of wages, and compromised public health — low health literacy is estimated to cost the U.S. Nearly 36 percent of adults in the U.S. have low health literacy, with disproportionate rates among lower-income Americans eligible for Medicaid.

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Side effects Patients Education Prescription 270

Pharmaceutical Technology

MAY 25, 2023

The biobank will work in parallel with the MHRA’s Yellow Card website, which is used for reporting adverse events and side effects caused by medicines and medical devices, per the 25 May announcement. Side effects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.

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Side effects Medicine Recruitment Doctors 52

World of DTC Marketing

DECEMBER 29, 2021

” The potential for Wegovy in helping patients lose weight is exciting, but the more people who go on the drug, the higher the side effects are going to be. The medical community has been searching for the “holy grail” of weight loss for a long time when its always been right in front of us: diet and exercise.

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Side effects Physicians Patients FDA 191

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. It’s not more T.V. Running T.V.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

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World of DTC Marketing

DECEMBER 10, 2021

The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. To make matters worse, the negative PR and feedback from the medical community around Aduhelm were increasingly hostile.

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MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. More specifically clinical trials provide a reliable evaluation for a product’s effectiveness and its side effects on humans.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

MAY 14, 2021

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. But we still have a long way to go. I worked with a client on the launch of a new drug last year.

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Pharma Insurance Media Side effects 194

Pharmaceutical Technology

NOVEMBER 30, 2022

In what’s being called a “medical bypass”, new anti-obesity drugs are almost matching efficacy rates in weight loss that have previously only been seen with weight loss surgeries. We’re using a combination of gut hormones to mimic the effectiveness of bariatric surgery. Access to anti-obesity medications.

Medical 105

Medical Manufacturing Insurance Side effects 105

World of DTC Marketing

FEBRUARY 9, 2021

The message should not be “medical terminology” but, instead, put into the medication’s real-world benefit. Across all online health seekers, they liked the ability to increase font size within the page and liked the idea of rollover pop-up definitions for medical terminology. Users spend an average of 5.94

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Pharma Medical Side effects FDA 180

European Pharmaceutical Review

NOVEMBER 21, 2024

With millions around the world struggling with dysphagia and other conditions that affect their ability to take pills and other medications, innovative delivery methods with gel-based platforms are necessary to promote greater accessibility and medication adherence. Furthermore, pills are limited in the delivery dose due to their size.

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Side effects Medicine Medical Pharmaceutical 98

World of DTC Marketing

JANUARY 26, 2022

50% of HCPs preferred to receive promotional content on their mobile or tablet while 62% of HCPs and 57% of HCPs preferred to receive clinical and medical content on computer/laptops respectively. Pharma companies need to better understand the HCPs preference for receiving content on digital channels in order to bridge such gaps.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

DECEMBER 23, 2020

What are the side effects? Trust is obviously an issue but what I have observed is that content too often is too complicated and reads like a medical journal to most online health seekers. The old belief is that patients who are interested in new treatments ask their doctor about them. That belief is out the window.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MARCH 29, 2021

1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. First, some complained about the side effects of being tired all the time, and others said it made them feel “weird.” So where is the disconnect? ” Where was the brand’s response? Nowhere to be found.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

JUNE 23, 2021

In my career in healthcare marketing, I have done my best to understand the “science” behind certain health conditions along with how some medications can help. When I didn’t understand something, I went to the medical people on the team to gain insights. That might be tolerable if the drug actually worked.

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FDA Side effects Physicians Patients 218

Pharma Marketing Network

NOVEMBER 15, 2024

Example: When marketing a new diabetes medication like Ozempic , your content should be tailored to answer specific questions patients or HCPs might have about the drug. Never make medical claims that could get you into regulatory trouble. If it’s a medical concern, direct the commenter to official resources.

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Media Marketing Pharma Medical 52

World of DTC Marketing

MAY 31, 2022

They’re going online to learn about side effects, costs, and benefits. Regulatory and legal requirements have made pharma websites read more like medical journals when the average reading level of most people is at an 8th-grade level. They’re not. In both these areas, most pharma sites fail.

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Marketing Pharma Side effects Media 179

Pharmaceutical Technology

NOVEMBER 30, 2022

In what’s being called a “medical bypass”, new anti-obesity drugs are almost matching efficacy rates in weight loss that have previously only been seen with weight loss surgeries. We’re using a combination of gut hormones to mimic the effectiveness of bariatric surgery. Access to anti-obesity medications.

Medical 98

Medical Manufacturing Insurance Side effects 98

Medgadget

AUGUST 29, 2022

Used as a treatment for bipolar disorder and depression, lithium requires very accurate and sensitive dosing, with too little providing no therapeutic benefit but slightly too much potentially leading to unwanted side-effects. “Small molecules derived from medication, including lithium, show up in that sweat. ” .

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Side effects Electronics Medical Patients 115

World of DTC Marketing

JUNE 1, 2021

Kesselheim, a professor of medicine at Harvard Medical School via the Washington Post , says “the worst thing for people with Alzheimer’s would be to put out a product that doesn’t work.” SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S.

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FDA Side effects Patients Doctors 187

Pharmacy Times

FEBRUARY 10, 2025

Proper nutrition and awareness of potential side effects from GLP-1 medications are essential for patients undergoing treatment.

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Side effects Patients Medical 29

World of DTC Marketing

JULY 29, 2020

The biggest reason for high bounce rates is that your homepage looks more like a medical journal ad than talking to online health seekers. Within 5 seconds of coming to your homepage, online health seekers make a decision on whether they are going to stay or leave. Regulatory and legal people share in this responsibility.

Marketing 183

Marketing Pharma Media Side effects 183

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. They need to help patients understand the health condition, how the medication works and how they can manage chronic health problems. Pharma websites need to evolve.

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