Pharma Marketing Network

APRIL 3, 2025

Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Videos that feature real patients, or interactive guides for side effect management, add value. Marketers must ensure that all promotional content includes accurate risk disclosures and avoids misleading claims.

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Pharma Marketing Network

MARCH 5, 2025

They use medical databases, clinical research platforms, and industry publications. To effectively target them: Use custom audience segments for HCPs based on specialty, prescribing habits, and medical conference attendance. Google and Facebook prohibit direct targeting based on medical conditions. The challenge?

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

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Ethics Medical sales Competition Sales 52

Pharma Marketing Network

JANUARY 7, 2025

Using AI-powered platforms, companies can create campaigns tailored to specific demographics, medical conditions, or even geographic regions. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Disclaimer: This content is not medical advice.

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Pharma Marketing Network

JUNE 11, 2020

You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. We would go to conferences where you’d have medical writers go to conferences. So, I was actually presenting there.

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