Scott’s Directories
SEPTEMBER 12, 2024
Key Applications: Product Promotion: Experts or GPs will demonstrate new medical devices and/or therapies. The Value of MD Selects BC Medical Directory MD Select’s BC physician directory offers a complete, continuously updated database.
Pharma Marketing Network
MARCH 5, 2025
They use medical databases, clinical research platforms, and industry publications. To effectively target them: Use custom audience segments for HCPs based on specialty, prescribing habits, and medical conference attendance. Google and Facebook prohibit direct targeting based on medical conditions. The challenge?
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Pharma Marketing Network
APRIL 3, 2025
Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Marketers must ensure that all promotional content includes accurate risk disclosures and avoids misleading claims. Many pharma teams also rely on experienced MLR (Medical, Legal, Regulatory) partners to manage approvals efficiently.
Rep-Lite
APRIL 3, 2024
The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!
Medical Device Success
FEBRUARY 2, 2011
Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Examples of Goals and Objectives for medical device companies could be: Sales. This requires special attention.
Pharma Marketing Network
FEBRUARY 5, 2025
They are the decision-makers who prescribe medications, recommend treatments, and influence patient choices. Connect with key opinion leaders (KOLs) and medical influencers. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion.
Scott’s Directories
MARCH 20, 2024
For instance, you might detect increasing demand for certain medications or services in a specific region. Collaborative initiatives, such as joint marketing campaigns, community health projects, and product promotions, can expand your reach and impact within specific regions.
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