World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior. ” Uh…no. Is this true for all advertised drugs?

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

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World of DTC Marketing

NOVEMBER 5, 2021

However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles. Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them.

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Insurance Side effects Medical Prescription 271

World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?

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World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. Through all its impacts — medical errors, increased illness and disability, loss of wages, and compromised public health — low health literacy is estimated to cost the U.S. Nearly 36 percent of adults in the U.S.

Side effects 270

Side effects Patients Education Prescription 270

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion by 2026.

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World of DTC Marketing

MARCH 29, 2021

1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. First, some complained about the side effects of being tired all the time, and others said it made them feel “weird.”

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Media Side effects Doctors Prescription 182

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages.

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Management Pharma Marketing Prescription 52

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. Pharma websites need to evolve.

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Marketing Media Side effects Prescription 155

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

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Patients Prescription Doctors Education 98

World of DTC Marketing

FEBRUARY 9, 2021

The message should not be “medical terminology” but, instead, put into the medication’s real-world benefit. Across all online health seekers, they liked the ability to increase font size within the page and liked the idea of rollover pop-up definitions for medical terminology. Users spend an average of 5.94

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Pharma Medical Side effects FDA 180

PM360

APRIL 4, 2025

The agencys data scientists develop data-driven HCP personas, providing clients with statistically significant insights into medical professionals responses across various therapeutic areas, specialties, and demographics. Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens.

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Education Sales Marketing Training 52

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. from 2021 and reach $4.2 billion in 2025.

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Prescription Medical Patients Side effects 105

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. through diagnosis, medication selection, prescription, and chronic disease management. 2020 to Oct.

Patients 98

Patients Side effects Insurance Medical 98

Pharma Marketing Network

APRIL 10, 2025

What if the next patient who needs your medication is already searching onlineand youre not there? Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. Is PPC cost-effective for pharma brands?

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Marketing Pharma Networking Medical 52

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 billion in the United States alone. billion in the United States alone.

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Side effects Medical Prescription Patients 98

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. Explaining Medication Action.

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Pharma Patients Physicians Healthcare Provider 105

Cesare Ferrari

MARCH 1, 2024

After discussing value proposition in general and with respect to the customer and the product , in this post, I would use the value proposition canvas to analyze the value proposition of a medical product and its product market fit. The effectiveness and low side effects incidence reduce overall patient dissatisfaction.

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Medical Side effects Prescription Consulting 52

Pharmaceutical Technology

JULY 20, 2022

However, the American Medical Association (AMA) released a statement warning that while most patients benefit from Paxlovid, it is not for everyone. They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Disease Symptoms And Cure.

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Medical sales reps Medical sales Doctors Training 52

Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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PM360

MAY 21, 2024

Whether looking to drive preventive screenings or support medication adherence, here are some ways that stakeholders can connect more personally with patients at key moments to empower them to participate in their care and drive positive health outcomes. And thanks to recent innovations, that’s possible at the point of care and beyond.

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Patients Prescription Side effects Doctors 52

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. The chart below summarizes the percentage of NP/PA RX and NBRx medications highlighting the penetration of NP/PA activity across a range of specialties. Bipan Singh, Sr.

Physicians 98

Physicians Marketing Medical Prescription 98

Referral MD

MARCH 13, 2023

It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry. Easy Records Access You may have noticed, too, how much easier it is to access your medical and dental records.

Healthcare 91

Healthcare Healthcare Doctors Side effects 91

PM360

AUGUST 9, 2022

PM360 asked life sciences industry experts with knowledge about improving adherence to medication to share the latest trends and approaches being used and to tell us how better data and monitoring can help solve this issue. How can the industry better measure adherence to medication and monitor it at both a large and small scale?

Medical 105

Medical Patients Electronics Healthcare 105

Legacy MEDSearch

JUNE 15, 2023

Treatment options for these conditions have historically been medications or, in more severe cases – surgery. The Cala kIQ System with TAPS therapy offers a non-invasive, non-pharmacologic solution with minimal side effects. Cala is committed to providing patients expanded access to Cala TAPS therapy.

Patients 98

Patients Recruitment Management Pharmacology 98

European Pharmaceutical Review

OCTOBER 17, 2024

Additionally, EURneffy could alleviate the risk of accidental needle-related side effects (such as injection into the blood vessel and hand) 3 and it has the attributes of being smaller in size, has better temperature sensitivity, and is less complex to use compared to needle-based injectors.

Food and Drug Administration 121

Food and Drug Administration Medicine Consulting Food 121

Contrarian Sales Techniques

JULY 12, 2024

One of the things her patients appreciated most was her reliance on brand-name medications. Sarah Johnson, a retired school teacher with kind eyes and a tremor in her hands, explained she needed a refill for her blood pressure medication. Dr. Reyes reviewed Sarah's chart, noticing the medication was a brand name with a hefty price tag.

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Doctors Side effects Medical Patients 52

PM360

NOVEMBER 29, 2022

Drug labels hold value for life sciences companies because they are rich, extensive documents that can be used across labeling, regulatory, safety, and medical affairs. Typically, a drug label refers to any information provided with prescription drugs, as requested by regulators such as the U.S.

Food and Drug Administration 98

Food and Drug Administration Competition Safety Pharmacology 98

Medgadget

MAY 2, 2023

These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution. For some patients with PTSD, psychotherapy may not be an effective option, they may find talking about their traumatic experience stress inducing, untherapeutic or ineffective.

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Side effects Prescription Healthcare Healthcare 86

LEVO Health

JULY 15, 2024

The GLP-1 market is rapidly expanding, driven by the increasing prevalence of obesity and diabetes and the efficacy of GLP-1 medications in managing these conditions. A Look at the GLP-1 Market GLP-1 (glucagon-like peptide-1) medications are primarily used for weight management and diabetes treatment. billion by 2027.

Marketing 52

Marketing Side effects Education Medical 52

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S.

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Education Medical Patients Media 89

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Speciality pharmacies provide comprehensive medications for individuals with serious medical conditions requiring complex treatments, including cancer, cystic fibrosis, haemophilia, hepatitis, HIV, and others.

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Specialization Leads Pharma Side effects 45

Celeritas

MARCH 3, 2023

Predictive : future trends based on past trends Prescriptive : what to do based on the current situation and future likelihoods. Mining scientific journals, medical records, and clinical trial data is the first step. Because drugs aren’t personalized, they often have irregular side effects.

Food 98

Food Training Management Prescription 98

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. The mixed blessing of digitalising medical leaflets”. Euractiv (6 October 2023).

Healthcare 98

Healthcare Healthcare Safety Medicine 98

PM360

SEPTEMBER 15, 2022

Expectations, business cases, and methodologies for acquiring patient insights and building partnerships are clearer, as is the recognition that patients are far more complex than their medical records. Effective programs use real-world evidence to help identify “at-risk” patients, and provide support at the moments patients most need it.

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Patients Education Management Side effects 98