World of DTC Marketing

NOVEMBER 5, 2021

However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles. Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them.

Insurance 271

Insurance Side effects Medical Prescription 271

World of DTC Marketing

DECEMBER 29, 2021

There are also several physicians chiming in with their concerns over the long-term use of the drug. I reached out to some physicians to ask their opinion, and it varied. ” The potential for Wegovy in helping patients lose weight is exciting, but the more people who go on the drug, the higher the side effects are going to be.

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Side effects Physicians Patients FDA 191

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. ” HCP’s are moving quickly into digital. Pharma needs to experiment with ways to help patients and caregivers instead of “buy us.”

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC managers are often surprised by the results. It’s not more T.V. Running T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JUNE 23, 2021

In my career in healthcare marketing, I have done my best to understand the “science” behind certain health conditions along with how some medications can help. When I didn’t understand something, I went to the medical people on the team to gain insights. That might be tolerable if the drug actually worked.

FDA 218

FDA Side effects Physicians Patients 218

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. More specifically clinical trials provide a reliable evaluation for a product’s effectiveness and its side effects on humans.

Sales Strategy 98

Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? What are the side effects? Is TV the best channel? The old belief is that patients who are interested in new treatments ask their doctor about them.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . AI may predict the questions patients and physicians have about a drug or its side effects. Measuring RNA, DNA quickly. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. They need to help patients understand the health condition, how the medication works and how they can manage chronic health problems. Pharma websites need to evolve.

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Marketing Media Side effects Prescription 155

Pharmaceutical Technology

AUGUST 12, 2022

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . However, the American Medical Association (AMA) released a statement warning that while most patients benefit from Paxlovid, it is not for everyone.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

Referral MD

FEBRUARY 28, 2025

While medical science advances, too many clinics still rely on cumbersome paperwork. For too long, the administrative side of healthcare has lagged behind its clinical advancements. These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

PM360

JULY 26, 2022

Usually, it is configured as a library where a medical organization can store the material it sees fit. In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. The chart below summarizes the percentage of NP/PA RX and NBRx medications highlighting the penetration of NP/PA activity across a range of specialties.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more.

Marketing 97

Marketing Physicians Electronics Patients 97

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

Prescription 98

Prescription Patients Pharma Doctors 98

LEVO Health

OCTOBER 9, 2023

This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips. Point-of-care advertising plays a role here by providing physicians with the latest information on treatments, medications, and research, ensuring they can make informed decisions.

Healthcare 98

Healthcare Healthcare Physicians Consulting 98

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies.

Medical sales reps 52

Medical sales reps Medical sales Doctors Training 52

Pharma Marketing Network

MARCH 18, 2025

Keyword targeting helps brands connect with HCPs actively searching for medical advancements, treatment guidelines, or continuing education opportunities. Best For: Search-based intent, medical education campaigns, branded drug awareness. This includes: Disclosing risks and side effects in ad copy when mentioning drug benefits.

Pharma 52

Pharma Marketing Networking Healthcare 52

pharmaphorum

AUGUST 11, 2022

In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 Pharmacogenomics, the understanding of how genes impact an individual’s response to medications, provides a potential outlet to better optimised therapies. billion in the United States alone.

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Side effects Medical Prescription Patients 98

Pharma Marketing Network

MARCH 5, 2025

They use medical databases, clinical research platforms, and industry publications. To effectively target them: Use custom audience segments for HCPs based on specialty, prescribing habits, and medical conference attendance. Google and Facebook prohibit direct targeting based on medical conditions. The challenge?

Pharma 52

Pharma Networking Medical Healthcare 52

Contrarian Sales Techniques

JULY 12, 2024

The only thing Emily couldn't quite juggle was the ever-increasing cost of Josh's asthma medication. She consulted Dr. Google, a notoriously unreliable physician, who offered a plethora of dubious remedies (frankincense inhalation, anyone?). Weren't those the knock-off superheroes of the medication world? Full-time job?

Medical 52

Medical Side effects Consulting Physicians 52

Legacy MEDSearch

OCTOBER 25, 2022

EndoStim , a medical device company developing and commercializing a first-in-class implantable neurostimulation treatment for drug refractory gastroesophageal reflux disease (GERD), announced that the U.S. Legacy MedSearch has more than 35 years of combined experience recruiting in the medical device industry. About EndoStim.

Food and Drug Administration 98

Food and Drug Administration FDA Recruitment Side effects 98

pharmaphorum

SEPTEMBER 16, 2022

Minor side effects to long-term maintenance balance. Any clinical study seeks to achieve maximum results efficacy with minimal occurrence of side effects. However, side effects do happen. Regarding both common cold and headache, they are as well among the side effects reported for similar drugs.

Management 100

Management Side effects Patients Safety 100

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. from 2021 and reach $4.2 billion in 2025.

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Prescription Medical Patients Side effects 105

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

Celeritas

SEPTEMBER 26, 2022

QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field. In essence, patients’ files are all synced to a medical database. It would also eradicate medical errors. It’s a go-to solution for a small-scale medical facility.

Physicians 52

Physicians Patients Medical Management 52

Legacy MEDSearch

JULY 19, 2023

Francis Medical, Inc., “Currently, prostate cancer patients find themselves in the difficult position of balancing the oncological risks of the disease with the life-altering side effects that can often accompany traditional treatments. ” As the second most common cancer in U.S.

Medical 52

Medical Side effects Patients Recruitment 52

European Pharmaceutical Review

NOVEMBER 16, 2022

Housepian Professor of Neurological Surgery Research at Columbia University Vagelos College of Physicians and Surgeons, neurosurgeon at NewYork-Presbyterian/Columbia University Irving Medical Center and a senior author of the study. “If

Side effects 94

Side effects Distribution Physicians Patients 94

Pharma Marketing Network

SEPTEMBER 15, 2020

24, 2020 1:00 PM – 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion. This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. DHC Webinar | THUR, Sept.

Side effects 52

Side effects Medical Media Physicians 52

PM360

NOVEMBER 29, 2022

Many patients don’t know about the larger health risks associated with constipation and are unaware of the medications available to treat the condition. Patients should understand that many OTC products are indicated for acute constipation and should not be taken chronically unless under the supervision of a physician,” McCourt says. “We

Patients 98

Patients Prescription Doctors Education 98

Legacy MEDSearch

JUNE 15, 2023

The Cala kIQ System empowers patients and physicians by providing an on-demand, comfortable, at-home therapy for ease of use and management of action hand tremors. Treatment options for these conditions have historically been medications or, in more severe cases – surgery.

Patients 98

Patients Recruitment Management Pharmacology 98

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

PM360

AUGUST 9, 2022

Medication non-adherence has a staggering impact on the industry’s ability to serve patient well-being and achieve growth. can be attributed to medication non-adherence. billion in unnecessary medical costs annually, and claiming 275,689 lives each year due to prescribed medications not taken or not taken as prescribed.

Education 59

Education Side effects Physicians Patients 59

PM360

MAY 25, 2023

Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients. And it’s not just healthcare providers who benefit; patients will no longer rely solely on doctors for medication-related queries.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Clarivate

MAY 1, 2024

Are the powerful weight loss and diabetes treatments a lose-lose for medical technology companies? GLP-1 drugs like semaglutide (Ozempic®/Wegovy®) and tirzepatide (Mounjaro®/Zepbound®) spooked investors who feared that these treatments could disrupt a number of medical technologies, including surgical obesity interventions and orthopedics.

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Side effects Physicians Medical Patients 59

eMediWrite

OCTOBER 9, 2023

According to a survey, 73% of physicians prefer personalized prescribing guides tailored to their practice. Clinical Outcomes – According to the stats from a NCBI survey, 84% of physicians refer to clinical case studies for decision-making.

Doctors 52

Doctors Physicians Education Marketing 52