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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?

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It’s getting harder to launch a new drug to physicians

World of DTC Marketing

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation. The post It’s getting harder to launch a new drug to physicians. What happened?

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‘Great on Paper’: Why Primary Care Physicians Are Reluctant To Join Value-Based Care

MedCity News

Many primary care physicians are not participating in value-based payment models. The post ‘Great on Paper’: Why Primary Care Physicians Are Reluctant To Join Value-Based Care appeared first on MedCity News. A new study details why and potential solutions.

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Why Industry Groups Are Decrying CMS’ Physician Fee Schedule Proposal

MedCity News

CMS issued its proposed rule for next year’s Medicare physician fee schedule, revealing plans to cut payment rates by 2.8%. The post Why Industry Groups Are Decrying CMS’ Physician Fee Schedule Proposal appeared first on MedCity News.

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The Weight Loss Medication Dilemma: A Physician’s Perspective

PM360

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105
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Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech

Medical Device Success

Do you know which digital platform is most effective in targeting physicians? Physician micro-marketing is a solution. Jairus Physician Micro-Marketing website link. Medical Device Success website link . Do you know which digital platform is most effective in targeting physicians? Link to Ted’s contact page.

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flipMD by GoodRx decreases physician burnout through medical matchmaking

PharmaVoice

Using flipMD, organizations can find, vet, connect with and source practicing board-certified physicians from all specialties for contract, project-based or full-time assignments.