MedCity News

DECEMBER 18, 2023

Nearly half of physicians are equally excited and concerned about the use of AI in their field, according to a new AMA survey. Patient privacy and the impact to the patient-physician relationship were the most common reasons physicians cited for having reservations about AI.

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PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. Here are some options. They advertise 3.7

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Doctors Physicians Pharma reps Pharma Rep 286

MedCity News

JANUARY 17, 2024

The Medicare physician pay cuts that went into effect January 1 is a “disaster for the profession,” said Dr. Jesse Ehrenfeld, president of the AMA, during an interview at CES 2024. Getting the pay cut reversed is a top priority for the organization.

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Physicians Medical 124

World of DTC Marketing

NOVEMBER 9, 2021

The objective was to identify new and preferred pathways for the creation and delivery of medical information. A value-driven conversation puts Medical in the driving seat where commercial functions struggle to adjust. The post A huge gap exists between <b>HCP</b> medical information needs and pharma.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year.

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Insurance Patients Doctors Physicians 225

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

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Doctors Prescription Consulting Physicians 283

MedCity News

FEBRUARY 24, 2023

Ambience Healthcare’s new product, AutoScribe, embeds into the electronic medical record and works in real-time. Immediately after the visit, the physician gets a draft of the medical notes from the meeting, and then they can edit the notes if needed.

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Medical Healthcare Healthcare Electronics 125

World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

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Physicians Patients Engineering Doctors 259

MedCity News

SEPTEMBER 15, 2024

To realize true, sustainable savings in total cost of care, the healthcare system needs to reconsider the support — or lack of support — it provides throughout patients’ medication experiences and the snowball effect that creates on a lifetime of healthcare costs.

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Medical Healthcare Healthcare Patients 116

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

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Physicians Marketing Pharma Insurance 270

MedCity News

APRIL 19, 2023

Medical robotics startup Noah Medical recently closed a $150 million Series B funding round. The company’s robotic platform, called the Galaxy System, was designed to help physicians find, biopsy and diagnose lung cancer lesions with more ease and confidence.

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Medical Physicians 112

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. Will physicians jump on the telehealth bandwagon?

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Doctors Physicians Patients Pharma 309

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. Medical litigation is an area in need of reform, especially from the big law firms who make millions while patients make very little. Bayer’s Google voice assistant is a waste of money.

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Pharma Doctors Physicians Recruitment 253

Medical Device Success

FEBRUARY 25, 2022

And, we are rated #2 of Medical Device Podcasts by Feedspot.com. Episode 55 Driving Sales with Physician Micro-Marketing in MedTech – My guest is Scott Alexander, CEO, Jairus Physician Micromarketing. The post Here are the 2021 Top 10 Medical Device Success Podcasts!! You will be surprised at his platform of choice.

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Medical Recruitment Doctors Physicians 130

MedCity News

AUGUST 11, 2022

Abridge, a medical conversation AI startup, recently closed an oversubscribed $12.5 The company also launched a new app for physicians that listens to visits and creates a near-instant summary that adheres to their prototypical note structure. million Series A funding round.

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Doctors Medical Physicians 115

World of DTC Marketing

AUGUST 7, 2022

The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Harmon, MD, Immediate Past President of the American Medical Association, in an Aug. Health insurance policies are stressing many physicians out. 3, 2022, email to U.S.

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Insurance Doctors Government Physicians 263

World of DTC Marketing

FEBRUARY 15, 2021

THE SHORT: According to Medical News Today “in the United States (U.S.), million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. I had a chance to talk to my local physicians group about the product/DTC and they had mixed emotions.

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Physicians Education Doctors Insurance 205

World of DTC Marketing

FEBRUARY 18, 2022

Still, they are more likely to continue use because of complex medical conditions or a nonclinical factor such as lack of transportation” OK, so where to start…First, let’s ask a fundamental question “why are people using telehealth? 83% believed the quality of the patient-physician communication was good.

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Doctors Physicians Insurance Medicine 247

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. But will patients take this medication without modifications in diet and lifestyle?

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MedCity News

JULY 18, 2023

Over the past decade, a significant percentage of the country’s physicians have shifted from working in private practices (defined as those owned wholly by physicians) to working in bigger, health system-owned practices.

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Physicians Insurance Medical 97

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

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Side effects Physicians Insurance Marketing 203

MedCity News

NOVEMBER 23, 2022

Practices don’t need to lose out on uncollected payments from insurers. Here are steps you can take to better manage coding, tracking, communications and rise above byzantine insurance practices.

Physicians 119

Physicians Insurance Management Medical 119

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

DECEMBER 7, 2020

I believe that there are two important issues when it comes to telehealth: 1ne: Can we provide chronic care management through home health services, reducing visits to the physician’s office? 2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician?

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Doctors Physicians Patients Healthcare 245

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels.

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Doctors Physicians Pharma Medical 213

World of DTC Marketing

AUGUST 25, 2022

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. This also means you must have a content strategy based on listening to patients, nurses, and physicians.

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Doctors Media Physicians Pharma 227

Referral MD

MAY 30, 2023

Photo by Marek Studzinski on Unsplash The medical billing process can be a tedious, lengthy, and complex one. Can a healthcare practice increase revenue by improving its medical billing process? A reliable medical billing service or software can help reduce backlogs and increase revenue.

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Medical Insurance Healthcare Healthcare 97

MedCity News

MARCH 2, 2023

Abridge announced the largest deployment of its technology to date — the University of Kansas Health System will adopt the software for more than 1,500 of its physicians across 140 locations. The startup’s technology listens to visits and creates a near-instant summary that adheres to physicians’ prototypical note structure.

Physicians 105

Physicians Medical 105

World of DTC Marketing

OCTOBER 25, 2021

They want healthcare to be easier to access and don’t want to wait for necessary medical tests. In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. Patients have wanted this for a long time.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. When it comes to closing a branded prescription medication, the most important factor is still a physician’s recommendation.

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FDA Prescription Physicians Pharma 180

World of DTC Marketing

JULY 21, 2021

They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. This is perhaps the biggest misunderstanding. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx.

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Marketing Prescription Side effects Doctors 285

MedCity News

FEBRUARY 6, 2024

The webinar, scheduled for March 6 at 2pm ET and sponsored by Build My Health, will discuss several topics related to weight management including: an overview of GLP-1 weight loss medication, automation in a subscription-based weight management program, and the rise of provider-to-consumer (PTC) models.

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Management Physicians Medical 103

MedCity News

OCTOBER 11, 2023

To address the growing physician shortage, some people argue that the scope of practice should be expanded for skilled healthcare professionals like nurse practitioners and pharmacists. American Medical Association President Dr. Jesse Ehrenfeld said this is a “terrible idea.”

Physicians 119

Physicians Safety Medical Healthcare 119

MedCity News

APRIL 21, 2023

The new DEA ruling is doing a disservice not only to people with OUD, but to the entire medical care system—exacerbating a condition that will most likely lead to death.

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Physicians Patients Leads Medical 114

World of DTC Marketing

NOVEMBER 5, 2021

However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles. Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them.

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