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Pharmaceutical salesrepresentatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharmasales rep?
Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma. Regulatory Compliance: Compliance with regulations must be fully understood by representatives. Sales Execution and Strategy: Successful pharma reps are skilled in creating and executing sales plans.
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