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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?

Doctors 286
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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For many patients in Malaysia, accessing essential medications can be a financial burden. For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. What Are Drug Access Programs? Slowly but surely, they began to see the value.

Sales 52
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A Mother’s 20 Years Experience In Medical Device Sales With Dena Lewis

Evolve Your Success

You can be a mom and still be a top performing medical sales professional. Not many moms figure in our industry for now, but those who do really excel at their job. — Watch the episode here Listen to the podcast here A Mother’s 20 Years Experience In Medical Device Sales With Dena Lewis We have with us Dena Lewis. How are you?

Sales 130
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Portfolio Selling in Pharmaceuticals: A Malaysian Perspective

Contrarian Sales Techniques

Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?

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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

Pharma companies need to better understand the HCPs preference for receiving content on digital channels in order to bridge such gaps. 62% of HCPs are overwhelmed by product related promotional content pushed by pharma companies on the various digital channels.

Pharma 235
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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

To maximize audience engagement, pharma brands should create peer-reviewed research summaries highlighting key findings from clinical trials, webinars and virtual conferences featuring leading medical experts discussing treatment advancements, and interactive case studies that allow HCPs to apply knowledge in real-world scenarios.

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Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?