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As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. Back then, training was heavily focused on productknowledge. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape.
Pharmaceutical representatives (pharmareps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.
Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. They are a pivotal link between pharmaceutical companies and the medical community, ensuring practitioners are informed about the latest medicines and treatments available.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Sales experience is highly valued.
Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharmarep, as he expertly pulls a stream of tea between two cups. Face is everything," explains Puan Siti, a successful medical equipment distributor. You must always give face, save face, and never, ever make someone lose face.
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharmarep should know – we've got it all covered. Back then, it was all about personal charm and extensive productknowledge. They're about creating experiences that stick.
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