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While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and MedicalScience Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?
The number one need for physicians in most specialty groups at the diagnostic stage is medical information—scientific information meant to educate physicians on treatments and diseases—often to overcome challenges with differential diagnosis or symptom recognition. Life sciences companies’ owned channels remain relevant. Among all U.S.
Pharmaceutical sales representatives (often times referred to as pharmareps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?
According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”. Veeva Pulse analysis.
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharmarep should know – we've got it all covered. We’re here to shake things up with fresh insights and strategies that are as dynamic as the field itself.
A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7
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