pharmaphorum

OCTOBER 19, 2022

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. The post Every scientific message has a story.

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Medical Medical science Education Pharma 98

PM360

SEPTEMBER 28, 2022

The number one need for physicians in most specialty groups at the diagnostic stage is medical information—scientific information meant to educate physicians on treatments and diseases—often to overcome challenges with differential diagnosis or symptom recognition. Life sciences companies’ owned channels remain relevant. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

MaBiCo

JANUARY 21, 2025

Disease Prognosis and Prevention AI will help in the early detection of diseases by analyzing huge volumes of data, such as medical records, genomic data and data from mobile devices. This will lead to treatments that are more effective and safer, as the specificities of each patient will be taken into account. appeared first on MaBiCo.

Medical science 96

Medical science Medicine Patients Management 96

pharmaphorum

NOVEMBER 17, 2022

As medical treatments become more complex, the role of the Medical Science Liaison (MSL) has never been more important. Louise Picken , EVP Head of Medical Services, Complete HealthVizion. She brings over 20 years of experience in medical communications and medical training. About the panel.

Training 115

Training Medical Digital Media Media 115

Pharma Marketing Network

FEBRUARY 26, 2021

At Pharma Customer Engagement Europe (20-22 April, Virtual) leaders unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs. Alex Bedenkov, VP, Medical, International, AstraZeneca. SAVE YOUR SEAT!

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Pharma Medical science Medical Marketing 52

pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly.

Marketing 105

Marketing Sales Medical Patients 105

PM360

DECEMBER 20, 2023

A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics.

Media 122

Media Physicians Pharma reps Pharma Rep 122

Impetus Digital

AUGUST 12, 2022

Register for Impetus’ upcoming live webinar on August 24, 10-11 AM ET: A Fireside Chat with Kaitlin Anstett, Senior Medical Advisor at Theratechnologies. They will also dive into topics related to patient-centricity and digital technologies in Pharma, including how these can be used to support HCPs and patients during this challenging time.

Medical 52

Medical Professional Services Medical science Healthcare Provider 52

PM360

APRIL 4, 2025

How continuing medical education is critical to clinicians being able to do their jobs and make the best of a golden age of scientific discovery. In this era of grab-and-go learning, continuing medical education (CME) is being transformed by digital and AI technology, which tailors learning to meet individual HCP needs.

Education 52

Education Healthcare Healthcare Medical 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. Asking strategic questions leads to a better understanding of medical practices and habits.

Education 91

Education Medical science Medical Pharma 91

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

Doctors 52

Doctors Physicians Medical Education 52

Pharmaceutical Technology

NOVEMBER 2, 2022

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). As with many aspects of the medical world, they are now shifting online. A fresh approach.

Medical 52

Medical Medicine Pharma Networking 52

PM360

SEPTEMBER 15, 2022

Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. Medical Industry Blogging. Fun and Educational Medical Content.

Education 52

Education Media Medical Physicians 52

Impetus Digital

APRIL 24, 2023

Working closely with Medical Affairs (MA) leaders and their teams , we have been hearing about their ongoing evolution and digital transformation for years. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past.

Medical 52

Medical Education Physicians Healthcare 52

PM360

JUNE 26, 2023

For the life sciences industry, there are questions about the technology’s accuracy, as well as concerns relating to ethics, privacy, and security. In commercial, issues related to Medical, Legal, and Regulatory (MLR) review compliance will need to be carefully managed as well.

Pharma 97

Pharma Management Medical science Ethics 97

Quantified

FEBRUARY 20, 2025

Related: How AI and Innovation Are Reshaping Pharma Sales Training in 2025 Breaking Down Silos Between Teams Success in pharmaceutical sales training isnt just about individual performanceit depends on how well different teams work together.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Contrarian Sales Techniques

DECEMBER 5, 2023

It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Clarivate

MARCH 8, 2023

In recent years, there has been an increased focus on real world evidence to advance medical science and improve patient quality of life. Data lags can extend the duration of diagnostic studies substantially, ultimately delaying patient access to life-saving medications.

Patients 59

Patients Biopharma Medical science Electronics 59

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”.

Pharma 52

Pharma Medical Consulting Patients 52

Celeritas

OCTOBER 23, 2022

What is the role of a Medical Sales Liaison (MSL). An MSL is a medically specialized representative for pharmaceutical companies. By outlining the product specifications, advising, and educating, they act as a bridge between pharma companies and their clients. Highlight those aspects during the address.

Medical science 40

Medical science Medical Specialization Doctors 40

Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. Secondary: These are those who will ultimately determine the lifecycle and success of advanced treatments, diagnostic tools, and medications.

Pharmaceutical products 52

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PM360

OCTOBER 13, 2023

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons.

Marketing 64

Marketing Healthcare Healthcare Specialization 64

Clarify Health

MAY 19, 2020

sales, medical science liaisons, etc.). Furthermore, all patients, and especially those who are most vulnerable to severe outcomes from the virus, may be less willing or able to travel to the doctor’s office for non-COVID-related medical concerns. Which patients are most vulnerable to severe outcomes from COVID-19?

Biopharma 52

Biopharma Physicians Marketing Patients 52

PM360

NOVEMBER 21, 2022

Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. The way medical progress is going in classifying diagnoses ever more precisely, it gets harder and harder to find the right people for meaningful engagement.

Patients 52

Patients Medicine Biopharma Media 52

Pharmaceutical Technology

JULY 10, 2008

“To remain at the forefront of medical research, pharma needs a faster, more predictive way of testing molecules before they go into humans,” says Steve Arlington, global life sciences industry advisor leader at PwC. “It’s very disappointing.

Food and Drug Administration 40

Food and Drug Administration Medicine Pharmaceutical Medical 40

Eversana Intouch

JANUARY 11, 2022

As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.

Marketing 52

Marketing Pharma Medical science Media 52

European Pharmaceutical Review

MAY 2, 2023

About the authors Dr Nils Eckardt joined BeiGene in February 2019 as Vice President, Medical Affairs, Europe. He is responsible for building the medical affairs function across Europe and providing strategic and scientific guidance. Previously, he spent more than 10 years at Roche in multiple positions within medical affairs.

Patients 105

Patients Medicine Marketing Medical 105

Contrarian Sales Techniques

FEBRUARY 20, 2023

Are you ready to explore the fascinating world of Medical Science Liaisons (MSLs) in the pharmaceutical industry ? MSLs are considered the experts in scientific and medical information and they are responsible for building relationships with healthcare professionals.

Medical science 52

Medical science Medical Pharmaceutical Healthcare Provider 52

MedTechVets

NOVEMBER 19, 2020

Medical sales is increasingly becoming an area of interest for veterans transitioning to civilian careers. The issue that often arises for veterans is the lack of a strong professional network, required licenses for a job, and no clear pathway from the military to a mid-to-high-skill civilian job like medical sales.

Medical sales 52

Medical sales Medical Sales Training 52

PM360

AUGUST 29, 2022

In addition, EHRs can track specific outcomes in support of value-based payments as well as help reduce medical errors (e.g., In parallel, life sciences companies have become increasingly aware of the ability to harness EHR data to solve for numerous challenges both in the pre-approval and post-commercialization arenas.

Electronics 97

Electronics Patients Medical Healthcare 97