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While these tools have their place, they dont fundamentally transform how sales teams learn, practice, and perform in the field. For training leaders trying to cut through the noise, here are the five biggest trends shaping AI in pharma sales training in 2025. Related: From Onboarding to Success: AI and Role-Play in Sales Training 2.
The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products. appeared first on REVO.
When the pandemic forced teams to shift away from in-person meetings, pharmaceutical sales training leaders had to rethink how they prepared reps for conversations with healthcare professionals. 17:00-18:48) By simulating real sales interactions, AI role play tools allow reps to practice key conversations on their own schedule.
Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. MSLs do not need another system designed for sales reps. The Right Stuff. They want a system that is right for them.
While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and MedicalScience Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?
Stéphan Toupin, a standout in the medicalsales industry, unveils his journey from academia to entrepreneurship, offering listeners an insider perspective on navigating career shifts with purpose and passion. market with foreign medical devices, detailing the essential steps companies often overlook.
He provides a fascinating glimpse into what it takes to excel in the field of medical device sales, emphasizing the importance of authenticity and passion. Blake has a unique case because he was a cardiac, cath lab, critical care, and surgery nurse who got into medicalsales. You work alongside an actual sales rep.
Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. Traditional sales reporting will continue to be an important part of the incentive compensation strategy as a lagging indicator.
Are you ready to explore the fascinating world of MedicalScience Liaisons (MSLs) in the pharmaceutical industry ? The role of MSLs has been growing in popularity over the past years, attracting many pharmaceutical sales reps. The growing demand for MSLs shows no signs of slowing down.
Why train MedicalScience Liaisons in account management? MSL’s don’t need to understand the account management process, right? Why then, would an MSL team need account management training? MSL’s role in the account management process has become increasingly vital over recent years.
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Welcome to the world where sales training isn't just a formality. In this post, we’re diving deep into the realm of pharmaceutical sales training. That’s right.
Medical communications must be able to offer useful information to HCPs when questions arise, whether that’s in the clinic with a patient or in a surgical theatre.
The job description of a medical field representative can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a sales organization in which medical representatives can work for customers or dealers with whom they connect.
“Researchers get the convenience of staying in the RightFind workflow while publishers benefit from another channel for renewable subscription sales.”. “At This partnership with CCC’s RightFind will help us expand our reach and make it easier for our global audience to discover our content.”.
What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. Are you a great presenter?
A Clinical sales specialist in medicalsales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?
Medicalsales is increasingly becoming an area of interest for veterans transitioning to civilian careers. Many would do exceptionally well because the nature of sales jobs entails being a good communicator, process-oriented, a team player, and perseverant, all of which are incorporated into military training.
As a result, sales representatives and medicalscience liaisons (MSLs) remain critical to the planning and success of a program. But in a world where we are slowly loosening restrictions, omnichannel marketing offers a quietly radical alternative.
The primary purpose of MedicalScience Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s.
Emma Booth, Head of EU Medical Capabilities, Amgen. Victoria Ho, Director, MedicalScience Liason Excellence, Jazz. Michael Zaiac, Head, Medical Affairs, Oncology EU, Novartis. Alexey Cherchago, Head of Sales Excellence, EU, Sandoz. Ivo Roussev, Global Senior Marketing Director, GSK.
As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.
While physicians’ top go-to for medical information is scientific journals, used by 71% of all U.S. Half of endocrinologists and 43% of neurologists rely on pharma MedicalScience Liaisons (MSLs) for this type of content. physicians, third-party websites for HCPs, used by 61%, are close behind. While only one third of U.S.
Natalie Yeadon Co-Founder & CEO Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas.
Those indications has helped drive quarterly sales of the drug above the $1 billion threshold, but growth has been threatened by approvals of Jardiance for both HFrEF and HFpEF in recent months, making it an option for all heart failure patients. .
Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery. Historically, the industry has left MSL-HCP interactions to exist on their own, focusing on objective metrics and key performance indicators (KPIs) to inform Medical Affairs impact.
MedicalScience Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. This should clearly portray their motives, impact, and interests. These sessions must be guided by an overall insight into the significance of each meeting.
LLM/generative AI is ideally suited to assist brand managers, customer experience professionals, and sales teams—medicalscience liaisons, too—with some of the heavy lifting to create, organize, and analyze customized content. But creating the high volumes of content that are required to personalize engagement is time consuming.
If you’re trying to get into the industry, if you work within the industry, and if you’re a sales leader or any kind of leader in the MedTech space, this is a must-read. As always, we do our best to bring you guests who are doing things differently in the medicalsales space and I do hope you enjoy this episode.
For example: Name: Jane Doe Email: jane.doe@email.com Professional Summary : Ambitious and detail-oriented recent graduate with a passion for sales and pharmaceuticals. Seeking an entry-level position where I can leverage my strong skills and creativity to meet sales targets and contribute to organizational growth.
1 Used to treat a range of chronic diseases (eg, diabetes, rheumatoid arthritis, psoriasis, Crohn’s disease, haemophilia, etc), it is projected that the sales of biologics will rise from $380 billion in 2022 to $416 billion in 2023, and to almost $600 billion in 2027. Top companies and drugs by sales in 2021. References Urquhart L.
Medicalscience Liaisons know that change is coming; How are they cashing in? Medicalscience liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. MSLs don’t generate demand in the marketplace, like a traditional sales team.
Biosimilar market shares exceeded those of originators a mean of three years after first biosimilar launch, and originator-biosimilar market average sales price declined substantially, Chambers and his colleagues wrote in Health Affairs. Overall, the findings of the analysis were positive. Regional Account Manager, and Shaun Terry, Sr.
Human Xtensions chose to proceed with direct sales of its technology in the U.S. Hundreds of Israeli life science firms will be showing off their products and technologies to attendees from all over the world. Because of its tiny domestic market, Israeli firms typically end up joining large conglomerates.
Successfully launching a new product is no easy feat in the life sciences industry; up to 66% of newly launched drugs fail to meet market expectations within their first year. sales, medicalscience liaisons, etc.). What’s more, there is a lot at stake.
The definition of an “insight” is inconsistent as per the medical affairs function. A medical insight can take many forms, including sentiment, individual perceptions, data points, and trends within healthcare. Is it for sales, marketing, research, quality, or compliance? Key Question-.
What is the role of a MedicalSales Liaison (MSL). An MSL is a medically specialized representative for pharmaceutical companies. MSLs maintain relationships with clinicians, researchers, and other KOLs in specific therapeutic fields, from biotechnology to medical devices. How to Ace Meetings with Key Opinion Leaders.
Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medicalscience liaisons.
As the blockbuster drugs of the 90s that earned the industry billions reach their patent shelf lives, pharmaceutical companies require new medicines to sustain an estimated $157bn worth of sales. “It’s very disappointing.
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