PM360

DECEMBER 20, 2023

A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. Fifty percent of responders said they changed prescriptions because of social media information.

Media 122

Media Physicians Pharma reps Pharma Rep 122

pharmaphorum

DECEMBER 23, 2022

Seamless data sharing between clinical teams and medical science liaisons, for example, could greatly influence clinical trial site selection and ensure more coordinated engagement. Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. Content automation will deliver as AI fails to live up to the hype.

Marketing 106

Marketing Sales Medical Patients 106

PM360

OCTOBER 22, 2024

Engagement with Healthcare Professionals (HCPs) Medical affairs’ growing role in broader HCP engagement necessitates tracking interaction frequency, engagement quality, and HCP satisfaction–which may be beyond the capabilities of many medical affairs organizations. Measuring medical affairs success is challenging.

Medical 52

Medical Medical science Healthcare Healthcare 52

Clarify Health

MAY 19, 2020

sales, medical science liaisons, etc.). Furthermore, all patients, and especially those who are most vulnerable to severe outcomes from the virus, may be less willing or able to travel to the doctor’s office for non-COVID-related medical concerns.

Biopharma 52

Biopharma Physicians Marketing Patients 52

Contrarian Sales Techniques

APRIL 19, 2022

They will be located in a specific geographical location, but it is likely that they will specialize in certain products or medical areas. They are medical agents (i.e., supplier agents) and are responsible for marketing and selling medical products and services to healthcare professionals.

Medical sales 52

Medical sales Medical Sales Doctors 52

PM360

OCTOBER 13, 2023

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons. to inform HCP engagement strategy.

Marketing 64

Marketing Healthcare Healthcare Specialization 64

Contrarian Sales Techniques

DECEMBER 5, 2023

Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. Medical science liaisons and product specialists, for example, blend sales expertise with in-depth scientific knowledge, catering to niche areas within the industry.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52