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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. They are no longer “just” educating and informing doctors but helping to accelerate medical science innovation.

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8 Tactics to Increase HCP Engagement in 2024

PM360

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. A majority of HCPs want to receive relevant information on their own times and terms.

Media 122
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CCC Now Offering Subscriptions to the JAMA Network and The New England Journal of Medicine Through RightFind

Copyright Clearance Center

“NEJM is pleased to participate in an innovative new service from CCC that aligns with our goal to meet the information needs of researchers for the highest quality studies in medical science,” said Rob McKinney, Director, NEJM Group Licensing. NEJM is recognized as the world’s leading medical journal and website.

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Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

eMediWrite

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

Doctors 52
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How Digital Patient Intake is Revolutionizing Healthcare

Referral MD

While medical science advances, too many clinics still rely on cumbersome paperwork. From reducing paperwork headaches to ensuring doctors have accurate, up-to-date patient data, they quietly transform how physicians deliver care. We live in a world of instant communication and on-demand services.

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The Future of CME in the Virtual World

PM360

Medical science is making huge strides; with the landscape fracturing and reforming through and after COVID, there is an imperative to put these advances into practice. Continuing education as a contributor to mitigating physician burnout. Reference: 1. Griebenow R, Herrmann H, Smith M, et al. 2023;12(1):2272461.