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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. The solution may lie in another technology that is already being used successfully by other areas of the life sciences organization: artificial intelligence (AI).

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Biologic Prices Decreasing As More Commercial Health Plans Allow Biosimilars as First-Line Options

PM360

I think that it’s very important for biosimilars that health plans allow physicians to prescribe the biosimilar, or at least provide an option of a biosimilar as that first-line treatment, Chambers said. Tony Salicos, Senior Director, National Accounts, Phathom Pharmaceuticals Samantha Theisen, Associate, U.S.

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What A Field Clinical Engineer In Neuromodulation Sales Does With Blake Williams

Evolve Your Success

He provides a fascinating glimpse into what it takes to excel in the field of medical device sales, emphasizing the importance of authenticity and passion. The perfect blend of persistent dedication, a heartwarming touch of southern hospitality, and an innate understanding of the needs of both physicians and patients. I find Dr. B.

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Currency of Information

PM360

Medical science Liaisons know that change is coming; How are they cashing in? Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. Yet, can anyone be certain that this highly valuable currency is being spent wisely?

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The Evolution of Media in Medical Education: Introducing HSS Viewpoint

PM360

More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients.

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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

And while it is still too early to predict exactly how generative AI/LLMs will specifically impact pharmaceutical commercialization, several promising use cases are already emerging. Given the enormous hype that has been generated around AI in recent months, it’s easy to lose sight of just how diverse and dynamic LLM technology can be.

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