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The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceuticalproducts.
Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceuticalproduct. Contacting stakeholders can be key to knowing where they stand upon the release of the pharmaceuticalproduct. Why is Stakeholder Mapping important?
Are you ready to explore the fascinating world of MedicalScience Liaisons (MSLs) in the pharmaceutical industry ? The role of MSLs has been growing in popularity over the past years, attracting many pharmaceutical sales reps.
Acting as a go-between for pharma and physicians, medicalscience liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Traditionally, these detailed scientific discussions took place in person.
They also need to know and ensure that the people who work for the medical companies are heard in their communities. They are responsible for creating demand for existing pharmaceuticalproducts and bringing new products to the market to ensure availability for suppliers.
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