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While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and MedicalScience Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?
Life sciences companies’ owned channels remain relevant. Pharmareps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux.
Pharmaceutical sales representatives (often times referred to as pharmareps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?
It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharmarep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.
According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”.
HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7
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