pharmaphorum

OCTOBER 19, 2022

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content.

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Evolve Your Success

OCTOBER 10, 2024

This episode is packed with insights for anyone considering a career shift within medical sales or exploring entrepreneurial ventures. Discover the nuanced transition from pharma to the dynamic world of medical device sales, where understanding complex stakeholder landscapes is crucial.

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MaBiCo

JANUARY 21, 2025

appeared first on MaBiCo.

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Pharma Marketing Network

FEBRUARY 26, 2021

At Pharma Customer Engagement Europe (20-22 April, Virtual) leaders unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs. Victoria Ho, Director, Medical Science Liason Excellence, Jazz. SAVE YOUR SEAT!

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PM360

JUNE 26, 2023

LLM/generative AI is ideally suited to assist brand managers, customer experience professionals, and sales teams—medical science liaisons, too—with some of the heavy lifting to create, organize, and analyze customized content. But creating the high volumes of content that are required to personalize engagement is time consuming.

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Eversana Intouch

JANUARY 11, 2022

As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s.

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pharmaphorum

NOVEMBER 17, 2022

As medical treatments become more complex, the role of the Medical Science Liaison (MSL) has never been more important. Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology.

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pharmaphorum

DECEMBER 23, 2022

Seamless data sharing between clinical teams and medical science liaisons, for example, could greatly influence clinical trial site selection and ensure more coordinated engagement. Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly.

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Contrarian Sales Techniques

DECEMBER 5, 2023

It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Welcome to the world where sales training isn't just a formality.

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Quantified

FEBRUARY 20, 2025

Related: How AI and Innovation Are Reshaping Pharma Sales Training in 2025 Breaking Down Silos Between Teams Success in pharmaceutical sales training isnt just about individual performanceit depends on how well different teams work together.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

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Impetus Digital

AUGUST 12, 2022

Kaitlin Anstett , Senior Medical Advisor at Theratechnologies , will sit down with Natalie Yeadon , Co-founder & CEO of Impetus Digital , to share her unique insights into the way Medical Affairs teams are changing the way they are engaging and interacting with their most important stakeholders in the “new normal.” Sign up now!

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MedTechVets

NOVEMBER 19, 2020

What do you need to be successful in medical device sales? Not all folks have degrees in medical sciences. Most biotech/pharma, require a four year undergraduate degree, big pharma especially. It’s also important to find the right company and product whether its pharma, vaccines, etc.

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Pharmaceutical Technology

NOVEMBER 2, 2022

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). As with many aspects of the medical world, they are now shifting online. A fresh approach.

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Clarivate

MARCH 8, 2023

In recent years, there has been an increased focus on real world evidence to advance medical science and improve patient quality of life. Biopharma companies are investing in the use of real world data (RWD) to accelerate innovation.

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Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”.

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PM360

SEPTEMBER 15, 2022

The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. Where once pharma relied on reps and medical science liaisons (MSLs) to engage clinicians, many digital interactions, such as video conferencing, have replaced the need for in-person meetings.

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PM360

AUGUST 29, 2022

Advance Medical Science. Note that in each example, the EHR application is entirely and without interruption in the hands of the licensed and credentialed HCP at the clinic or hospital, and the EHR data are never in the hands of any third-party sponsor such as a biotech or pharma manufacturer.

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European Pharmaceutical Review

MAY 2, 2023

Previously, he spent more than 10 years at Roche in multiple positions within medical affairs. He received an MD from the Georg August University of Göttingen and completed a postdoctoral Master’s in Medical Sciences Clinical Pharmacology at the University of Glasgow. Congressional Budget Office. cited 2023 Apr 4].

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Impetus Digital

APRIL 24, 2023

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. Nevertheless, some Pharma executives have been resistant to wholly embracing digital transformation. Evolution of the MSL Function Earlier this year, Peter J.

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Celeritas

OCTOBER 23, 2022

An MSL is a medically specialized representative for pharmaceutical companies. By outlining the product specifications, advising, and educating, they act as a bridge between pharma companies and their clients. This means that during the Q&A session, you may face a myriad of intricate medical, functional, or operational questions.

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PM360

OCTOBER 13, 2023

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons.

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Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. This should clearly portray their motives, impact, and interests.

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PM360

NOVEMBER 21, 2022

Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. Accelerating the Path to Diagnosis and Treatment. However, this bustling space also faces some unique challenges.

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Clarify Health

MAY 19, 2020

sales, medical science liaisons, etc.). So, no pressure… Rethinking brand launch and adoption cycles Now, amid a global pandemic with no clear end in sight, the launch process has become even harder.

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Pharmaceutical Technology

JULY 10, 2008

“To remain at the forefront of medical research, pharma needs a faster, more predictive way of testing molecules before they go into humans,” says Steve Arlington, global life sciences industry advisor leader at PwC. “It’s very disappointing.

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PM360

DECEMBER 20, 2023

HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

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