European Pharmaceutical Review

MAY 2, 2023

3 With greater scientific understanding of cancer, the industry has made significant progress in developing innovative medicines to help patients. However, access to these medicines is not close to meeting patient demand, creating inequalities in the health prospects of those diagnosed with cancer. 1,2 In the EU, an estimated 2.7

Patients 105

Patients Medicine Marketing Medical 105

Pharmaceutical Technology

NOVEMBER 3, 2022

Cardiovascular medicines were ranked as the sixth most affected drug class by shortages, as per a 2019 European Association of Hospital Pharmacists (EAHP) survey, says the organisation’s director of finance, Nenad Miljkovi?. These] are life-saving medications. “We’ve already been consistently experiencing them.

Medicine 111

Medicine Manufacturing Pharmacology Healthcare 111

Contrarian Sales Techniques

DECEMBER 5, 2023

Another game-changer has been the shift towards personalized medicine. Medical science liaisons and product specialists, for example, blend sales expertise with in-depth scientific knowledge, catering to niche areas within the industry. Then there's the leap into specialized roles.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52