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PharmaSales To Med Device CEO: The Jeff Smith Story Part 2. In this second part, we get into the power of social media, what it’s doing for him, what it’s doing for medicalsalesreps, and why it’s so important. Medicalsalesreps are also seen as a way to be a better resource to their customers.
Not surprisingly pharma and MedTech salesreps are often victims of misconceptions. Having worked in medicalsales for many years I think this unfavorable view is unjustified and this attitude to medicalsales derives from misconceptions about selling. Actually, the reality is very different.
Myth 2: Its All About Selling, Not About Building Relationships One of the most persistent myths is that medicalsales is purely transactionaljust pitching products and closing deals. The Truth: In MNCs, medicalsalesreps are seen as partners to HCPs, not just salespeople. This couldnt be further from the truth.
You were a Pre-Med major and you say that for a while, since 18-ish, that’s a very young age to know that you want medicalsales. Why did you want medicalsalesrep at eighteen? What was your first introduction to wanting to be a medicalsalesrep? What even turn you on?
Here, I’ll examine some common elements that I consider essential in today’s medicalsales for the pharma or medical device business. The characteristics of modern medicalsales : Customer retention and customer loyalty I have already treated the topic of customer retention and loyalty.
Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharmareps in some way, and the majority of offices had variable access policies governing pharmarep visits. Medical device salesreps are facing the same challenges and this is why this subject is so important.
I’m sure that you are in the biotech pharma world making good money and your ego was like, “Stay here and make money,” but your intuition was like, “No. When we think of medicalsales, this is a very vast field. It encompasses a lot, not just medical devices. It encompasses biotech, pharma, dental and diagnostic.
Reaching the right doctor with the right product, and the right message, at the right time is the essence of targeting and medical marketing in general. If you are a medicalsalesrep working for a pharma or a medical device company, you might already have experienced the frustration of not convincing a prospect about your product.
We hear that from our clients, “Our reps are not engaging customers at the level that they need to and that they’re capable of. Our salesmanagers are not out in the field working side by side collaboratively with our sales teams.” We work with major medical device companies. It can be done.
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