Medical sales reps Pharma Sales Management 
Cesare Ferrari
OCTOBER 19, 2024
Not surprisingly pharma and MedTech sales reps are often victims of misconceptions. Having worked in medical sales for many years I think this unfavorable view is unjustified and this attitude to medical sales derives from misconceptions about selling. Actually, the reality is very different.
Contrarian Sales Techniques
DECEMBER 5, 2024
Myth 2: Its All About Selling, Not About Building Relationships One of the most persistent myths is that medical sales is purely transactionaljust pitching products and closing deals. The Truth: In MNCs, medical sales reps are seen as partners to HCPs, not just salespeople. This couldnt be further from the truth.
Cesare Ferrari
SEPTEMBER 29, 2024
Here, I’ll examine some common elements that I consider essential in today’s medical sales for the pharma or medical device business. The characteristics of modern medical sales : Customer retention and customer loyalty I have already treated the topic of customer retention and loyalty.
Evolve Your Success
JUNE 28, 2022
Pharma Sales To Med Device CEO: The Jeff Smith Story Part 2. In this second part, we get into the power of social media, what it’s doing for him, what it’s doing for medical sales reps, and why it’s so important. Medical sales reps are also seen as a way to be a better resource to their customers.
Cesare Ferrari
JULY 22, 2024
Also, already before the COVID-19 pandemic, many physicians began to restrict visits from pharma reps in some way, and the majority of offices had variable access policies governing pharma rep visits. Medical device sales reps are facing the same challenges and this is why this subject is so important.
Cesare Ferrari
JUNE 7, 2024
Reaching the right doctor with the right product, and the right message, at the right time is the essence of targeting and medical marketing in general. If you are a medical sales rep working for a pharma or a medical device company, you might already have experienced the frustration of not convincing a prospect about your product.
Evolve Your Success
MARCH 21, 2023
You were a Pre-Med major and you say that for a while, since 18-ish, that’s a very young age to know that you want medical sales. Why did you want medical sales rep at eighteen? What was your first introduction to wanting to be a medical sales rep? What even turn you on?
Expert insights. Personalized for you.
52 
Let's personalize your content