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In this second part, we get into the power of social media, what it’s doing for him, what it’s doing for medicalsalesreps, and why it’s so important. Medicalsalesreps are also seen as a way to be a better resource to their customers. We are up to 30 quota-carrying direct reps and salesmanagers.
Unlike most premeds, I actually stuck to it and I went to medical school. I went to medical school at Texas Tech University, and about halfway through, I realized that medicine was not for me. I could see myself doing other things in medicine, specifically on the technology side. One is the capital salesmanager.
They will be located in a specific geographical location, but it is likely that they will specialize in certain products or medical areas. They are medical agents (i.e., supplier agents) and are responsible for marketing and selling medical products and services to healthcare professionals.
Reaching the right doctor with the right product, and the right message, at the right time is the essence of targeting and medical marketing in general. If you are a medicalsalesrep working for a pharma or a medical device company, you might already have experienced the frustration of not convincing a prospect about your product.
We hear that from our clients, “Our reps are not engaging customers at the level that they need to and that they’re capable of. Our salesmanagers are not out in the field working side by side collaboratively with our sales teams.” It’s not about changing the way prescribers practice medicine.
If you’re an orthopedic salesrep or any medicalsalesrep for that matter, you can’t have a bad day because your attitude sets the tone for the rest of the day. He sits with Samuel Adeyinka to share snippets of the orthopedic salesrep’s life and the valuable role they play in the industry.
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