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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

Media 98
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Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. ” By nature, influencers use social media to influence (DUH).

Media 180
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Pharma Tuesday Stuff

World of DTC Marketing

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS. QUICK READ: Here are some recent stories that you should all be aware of. Now that people are returning.

Pharma 253
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Time to rethink the objective of DTC marketing

World of DTC Marketing

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

Marketing 155
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Pharma agency challenges and opportunities

World of DTC Marketing

Digital marketing has become more complex than just building a website and purchasing some paid media. An agency that specializes in digital knows this, and they should be creating your online ads. Real-time analytics can provide almost immediate insights into how online health seekers are considering your brand.

Pharma 203
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How to Effectively Utilize Social Media in Medical Sales Job Search

Rep-Lite

In today’s digital age, harnessing the power of social media is paramount for success in the competitive landscape of medical sales job search. This comprehensive guide explores proven strategies and best practices for effectively utilizing social media in medical sales job search.

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How Social Media in Healthcare is Changing Marketing Strategies

LEVO Health

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

Media 52