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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. Sentiment analysis tools evaluate positive, neutral, or negative reactions to social media posts. But which metrics truly matter?

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Harnessing Social Media Marketing To Boost Medical Sales Performance With Terrence Wiggins

Evolve Your Success

Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success.

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Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

Evolve Your Success

Badia’s transition from group practices to establishing the Badia Hand to Shoulder Center is a tale of perseverance, specialization, and strategic branding. We discussed the challenges he faced when opting for a solo practice model and the importance of fair compensation and specialized outpatient care.

Media 130
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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

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Sales Reps, Surgeons, And Social Media With Justin Knott

Evolve Your Success

How can healthcare practices and medical sales representatives use social media for business growth? Sales Reps, Surgeons, And Social Media With Justin Knott. I’m excited to have you on this show because you do something a lot, like what we do in the social media space, on the LinkedIn platform, and in the medical sales space.

Media 130
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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

Personalize Content Based on Specialization Not all HCPs require the same information. Personalized content tailored to specialization, practice setting, and prescribing behavior increases engagement. Leverage Omnichannel Marketing for Seamless Experiences HCPs interact with pharma content across multiple platforms.

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Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. ” By nature, influencers use social media to influence (DUH).

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