World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Cost is not that big of an issue for people who have health insurance.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” ” Can influencers persuade people to ask for Wegovy?

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

JULY 1, 2021

What really surprised me was the use of social media to research Rx drugs. Some people complained about side effects, but there were many more questions about when to take medications and how to get help with costs. ” Given the era of “fake news” and sensational media headlines, I can certainly understand that.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 4our: Use social media to listen to your audience and develop a content plan based upon their comments/concerns and questions. 7even : Beware the PR trap.

Side effects 219

Side effects Media Doctors Patients 219

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. HCPs want to understand their patients better as insurers require better patient outcomes.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

AUGUST 10, 2022

” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

DECEMBER 11, 2020

In particular, they are much more focused on the health implications of the vaccine (for example, side effects, ingredients, speed of the vaccine development process)—they want to know it is safe and they want to see that others are safe after receiving the vaccine.

Physicians 227

Physicians Media Side effects Safety 227

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Even the main channel media is reporting contradicting information on COVID vaccines.

Side effects 130

Side effects Media Prescription Marketing 130

World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Even though most of the posts are personal and a lot are potentially bogus, what is the effect of someone saying, “the drug made me sick to my stomach”? .” Social media provides a great tool for listening.

Media 182

Media Side effects Doctors Prescription 182

PM360

JANUARY 24, 2025

To mitigate distractions such as excessive music, the FDAs guidance requiring DTC prescription drug ads on TV and radio to communicate key side effects, risks, and contraindications of a drug in a clear, conspicuous, and neutral (CCN) manner must be complied with as of November 20, 2024.

Side effects 52

Side effects Media Networking FDA 52

World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor. Social media is great for potentially reaching HCPs but not online health seekers.

Marketing 154

Marketing Side effects Prescription Media 154

PM360

DECEMBER 14, 2023

While side effects are anticipated with prescription weight loss medications (77% of physicians said their patients experienced side effects) an eye-opening 65% reported that their patients stopped taking the medication as a result of side effects. Reference: 1.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

DECEMBER 2, 2021

What I’m seeing is an increase in the use of social media for online health-seeking. What people seem to be interested in are drug side effects vs. efficacy. Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

DECEMBER 28, 2020

It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Having just a website is not enough. Let’s be clear about pharma product websites.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

Side effects 207

Side effects FDA Media Pharma 207

World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

MAY 14, 2021

While the media is focused on drug prices, they fail to see the thousands of people in R&D believe they can develop new therapies to help overcome chronic health issues. The media loves negative news. More and more people want to see change in the workplace, and they are risking their careers to bring about that change.

Pharma 194

Pharma Insurance Media Side effects 194

World of DTC Marketing

JANUARY 13, 2022

Pharma still wastes way too much money on paid media rather than investing money in usability studies and other valuable tools to keep online health seekers at their websites.

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

DECEMBER 10, 2021

The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. They spent millions on a new corporate campus in downtown Cambridge and believed their PR. Trouble was on the way, though.

Training 231

Training Side effects Consulting Media 231

World of DTC Marketing

MAY 31, 2022

With all the misinformation on social media around health, one could certainly see why more people are online health seekers. They’re going online to learn about side effects, costs, and benefits. It’s ironic because pharma will spend a lot of money on paid media, but not content people want.

Marketing 179

Marketing Pharma Side effects Media 179

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC? Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

SEPTEMBER 29, 2021

What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? We think that medications can help, but social media is full of posts from people who report quality of life-altering side effects.

Patients 199

Patients Side effects Doctors Healthcare 199

World of DTC Marketing

JULY 29, 2020

6ix: Online health seekers have become savvier and are checking your claims via social media. I was surprised, as were our clients when late last year a number of people said they read that the side effects of a new diabetes medication were “terrible” When probed they all offered posted personal experiences on social media.

Marketing 183

Marketing Pharma Media Side effects 183

World of DTC Marketing

DECEMBER 23, 2020

When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. What are the side effects? ” Larger patient populations benefit from TV, while smaller ones will benefit from more targeted advertising.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

OCTOBER 19, 2020

While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking. The FDA needs to eliminate the need for fair balance for online ads because nobody is going to ask for a drug without first knowing the product’s side effects.

Pharma 180

Pharma Side effects FDA Marketing 180

World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. This is especially true in an era when social media stories are not credible.

Marketing 139

Marketing Media Side effects Doctors 139

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

FDA 187

FDA Side effects Patients Doctors 187

World of DTC Marketing

JULY 22, 2020

The question that the media is asking is “will consumers trust a COVID-19 vaccine?” When a vaccine is finally approved, and one will be, there are going to be several challenges: 1ne: Convincing people the vaccine is safe and effective. Whose is better at protecting us and which one has the least amount of side effects?

Government 130

Government Side effects Media Pharma 130

World of DTC Marketing

NOVEMBER 13, 2020

If, for example, the buzz on social media is about a side effect of your drug, you should act quickly with the facts that address online health seeker needs. A good hire is someone who knows that the industry has to change and has the management experience to get it done versus someone who will “just do the job.”

Pharma 155

Pharma Side effects Marketing Management 155

World of DTC Marketing

JANUARY 26, 2022

DTC marketing will be less about “selling” as opposed to helping patients understand their treatment choices with clear language of side effects as applied to real-life scenarios. Pharma needs to experiment with ways to help patients and caregivers instead of “buy us.”

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues.

Insurance 200

Insurance Doctors Pharma Side effects 200

Pharma Marketing Network

NOVEMBER 20, 2024

Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients. Include required disclaimers and side effect warnings. Social media promotions. Google Display Network, pharma-specific websites, and social media platforms like LinkedIn are effective. Absolutely.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

APRIL 3, 2025

In fact, brands that offer educational content and clear value propositions outperform those relying solely on traditional media buys. Websites, social media, mobile apps, email newsletters, and even podcasts play pivotal roles in todays multichannel marketing plans. This ensures relevance and boosts engagement rates.

Marketing 52

Marketing Patients Pharma Media 52

World of DTC Marketing

FEBRUARY 7, 2021

AI may predict the questions patients and physicians have about a drug or its side effects. Basically, the AI integration monitors social media content around certain keywords and the call center and recommends content be added to the website. Using AI to anticipate questions can help DTC marketers prepare content for patients.

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 7even: Lack of updated information when your medication or health condition is in the news or discussed on social media. First impressions are 94% design-related. 5ive: The homepag e should have a direct link to co-pay coupons. 7even: Real patient stories.

Pharma 180

Pharma Medical Side effects FDA 180