article thumbnail

Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Pharmaceutical Representative Training

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media. The expectations of customers are evolving.

Media 52
article thumbnail

The four biggest challenges facing DTC marketers

World of DTC Marketing

Paid Media – The most commonly used KPI in marketing is essentially worthless. 2wo: Are they more/less active on social media? ” Too many DTC marketing people have come from the sales force and have a sales mentality at a time when people don’t want the hard sales pitch.

Marketing 196
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

From webinars and social media to AI-powered chatbots and targeted programmatic ads, digital touchpoints now define the majority of brand interactions. Meanwhile, engaging HCPs has become more about value-driven content than sales pitches. That said, human interaction still holds weight.

article thumbnail

Choosing the Right Pharmaceutical Marketing Company: Strategies for Pharma Success

Pharma Marketing Network

Advanced Digital Strategies: They leverage tools like programmatic advertising, AI-driven personalization, and social media campaigns tailored for HCPs and patients. Finding the right one requires looking beyond their sales pitch to see if they truly understand your brand, your market, and your goals.

article thumbnail

Find Medical Sales Success with These Old-School Marketing Strategies

MedReps

From social media to blogging and email newsletter lists, you have numerous options. Personalize your materials to include your name and phone number, change the wording so it applies directly to your customers and do whatever else you need to in order to produce flyers, brochures and more that will help you with your sales.

article thumbnail

11 Ways to Stand Out during a Sales Interview

CloserIQ

The best sales professionals always research prospects and walk into every sales pitch or meeting with a wealth of information about the company and its needs. Consult social media feeds, recent news articles about the company, and industry publications. You should do the same for a job interview.

Sales 94
article thumbnail

The Doctor Doesn’t Meet With Sales Reps

Sales Pilot Medical Sales Performance

There have always been HCPs who won’t see sales reps, but your likelihood of hearing this response is increasing. Many med tech reps resort to alternative communication methods, such as connecting on social media, which can be effective if: 1. The doctor is active on social media (SM) 2. How do you get around it?

Doctors 100