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Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

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Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. Social Media Networking. We couldn’t create a tech list without mentioning social media platforms. CRM Platform.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

This means choosing the right platforms, promoting your content through social media and other channels, and measuring the results so you can do more of what’s working and less of what’s not. Today's doctors and physicians are bombarded with online search engines, websites, and social media advertisements. Owned Media Channels.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. What’s important for us at Genentech in moving our marketing organization forward is picking the right partners who want to be on this journey with us.

Marketing 105
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The Mental Healthcare Consumer Journey

Healthcare Success

Trauma informed care, blood tests for mental health, setting boundaries on social media, very important. Social media because selecting a mental health provider is an emotional journey. Social media is a good complement to your campaign because of the high visual content and the ability to connect on that level.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

website, social media, paid ads, third-party listing service, etc.). Leverage social media (the right way). Too many hospitals and healthcare practices rely solely on organic social media for a large part of their digital healthcare marketing strategies. Organic social media means posting photos, updates, events, etc.,

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Building a Robust Marketing Network: Strategies for Pharma Success

Pharma Marketing Network

Engage Patients: Use surveys and social media analytics to understand patient needs, such as affordability or access to medication. Traditional Channels: In-person meetings, conferences, and print media remain effective for HCP engagement. Content Creation: Use KOLs to create white papers, webinars, or even social media content.