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The idea of trying to sell and influence hospitals and physicians using social media was a joke, but the data said otherwise. My company helps medtech companies grow their sales and drive product adoption using social media. One is the capital sales manager. This is their wisdom on the capital salesprocess.
Isolate Specific Component of the Sales Cycle: While capabilities of devices are varied and powerful, we caution against developing the Swiss Army knife approach that assumes every stage in the salesprocess can be accelerated with the introduction of a clever mobile application.
Understanding and utilizing digital tools not only enhances efficiency but also provides valuable insights that can inform and refine your sales strategies. From social media platforms to e-detailing, the ability to navigate and capitalize on these digital landscapes can give you a significant edge in a competitive market.
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