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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

In fact, brands that offer educational content and clear value propositions outperform those relying solely on traditional media buys. Websites, social media, mobile apps, email newsletters, and even podcasts play pivotal roles in todays multichannel marketing plans. This ensures relevance and boosts engagement rates.

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Marketing in Pharma: Top Strategies for Executive Success

Pharma Marketing Network

From social media to programmatic advertising, digital tools are revolutionizing how the industry connects with audiences. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Search Engine Optimization (SEO) is a prime example.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

There was in those days, social media was sort of a little bit of an outcast, in terms of the major conferences didn’t focus on it too much. So, a bunch of us who were really into social media said, “Look, we’re going to have an unconference”, you know, sort of Like, yeah, a satellite conference. So you kind of stood out.

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