Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. This article explores how to develop and optimize paid social media campaigns that drive engagement while staying compliant.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive.

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World of DTC Marketing

MARCH 22, 2021

Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research.

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World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

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World of DTC Marketing

JUNE 20, 2022

The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious. Accurate, the DTC has not started yet, but the media is exciting the weight loss, and headlines appear all over social media.

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World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers should be listening to social media and quantifying opportunities to develop content around concerns or comments.

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PharmaTimes

JANUARY 2, 2025

MHRA urges caution over illegal medicines from beauty salons and social media

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World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. People trust prescription drugs, but they don’t trust pharma to tell them the truth about how those drugs work and the side effects. TV ads only drive awareness as the first step for online health seekers.

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World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. What will DTC marketers do then?

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World of DTC Marketing

JULY 30, 2021

Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. One of the requests I get from clients is to review agency proposals for media and website design. Prescription drug marketing is a lot different than selling CPG.

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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World of DTC Marketing

OCTOBER 25, 2021

Content is often stale and rarely updated, and online health seekers rely more on social media misinformation. One urgent care center has an area just for prescription drug brochures, and I was surprised to see so many people reading them. What I see more of is electronic billboards in HCP offices.

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World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? The answer is “maybe.”

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pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC?

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World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. ” My analysis showed that even considering a four-week week delay to fill an Rx, their product was being discussed on social media by patients and what they had to say wasn’t good. Nowhere to be found.

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World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor.

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World of DTC Marketing

SEPTEMBER 22, 2021

Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins. Stop with drug ads on social media. Too much wrong information on social media. DTC marketers need to get more personal and stop using a generic formula for marketing.

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World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table.

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

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World of DTC Marketing

AUGUST 13, 2020

I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. Yet, too many pharma companies don’t get social media snapshots of what’s being said. They’re doing more online research and listening more to what other patients have to say.

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World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

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World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% Are prescription drugs priced too high? will be severely obese.

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Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.

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Pharma Marketing Network

NOVEMBER 24, 2024

They are key decision-makers influencing prescription trends. Analyze prescription trends, campaign performance, and patient engagement metrics to refine strategies. Why Social Media is Vital for Pharma Marketing Social media offers direct interaction with your audience. Building trust is vital.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. MS patients, for example, are very connected to each other on social media and share all kinds of information, from what supplements to use to diet and exercise tips. In our REAL world, that isn’t the way it happens.

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World of DTC Marketing

FEBRUARY 17, 2021

They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple. Set up a dashboard in your analytics program to measure time on site, bounce rate, and pages viewed by paid media. No, not at all.

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World of DTC Marketing

DECEMBER 28, 2020

It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Having just a website is not enough. Let’s be clear about pharma product websites.

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately.

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World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What I’m seeing is an increase in the use of social media for online health-seeking. Consumers often don’t make rational choices when it comes to products, including prescription drugs.

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World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. Pharma still wastes way too much money on paid media rather than investing money in usability studies and other valuable tools to keep online health seekers at their websites. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 That’s an increase of 4.8%

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Pharma Marketing Network

MARCH 12, 2025

Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Google and social media platforms impose restrictions on audience tracking for sensitive health-related topics, making keyword research even more essential for reaching the right audience the first time.

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PM360

JANUARY 24, 2025

To mitigate distractions such as excessive music, the FDAs guidance requiring DTC prescription drug ads on TV and radio to communicate key side effects, risks, and contraindications of a drug in a clear, conspicuous, and neutral (CCN) manner must be complied with as of November 20, 2024.

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Pharma Marketing Network

FEBRUARY 17, 2025

Advanced Digital Strategies: They leverage tools like programmatic advertising, AI-driven personalization, and social media campaigns tailored for HCPs and patients. Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant?

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