PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC?

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately.

Pharma 59

Pharma Physicians Education Media 59

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

Marketing 155

Marketing Media Side effects Prescription 155

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

Media 122

Media Physicians Pharma Rep Pharma reps 122

World of DTC Marketing

FEBRUARY 17, 2021

They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple. Set up a dashboard in your analytics program to measure time on site, bounce rate, and pages viewed by paid media. No, not at all.

Media 180

Media Marketing Patients Prescription 180

Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. Improve patient engagement with valuable content and resources.

Pharma 52

Pharma Marketing Prescription Education 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. Saying we’re going to use an in-house person to buy our paid digital media is a waste of money without people who can design that media with a total understanding of your audience.

Pharma 180

Pharma Digital Media Marketing Pharma Rep 180

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. It’s a significant issue, but healhealthcare companies are determined to record profits.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

JANUARY 6, 2021

Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. The idea that pharma should take a amore active roll in social media because patients are seeking advice from other patients is myopic. Are there changes coming to healthcare?

Healthcare 139

Healthcare Healthcare Media Pharma 139

Pharma Marketing Network

MARCH 12, 2025

Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Patients may search for best treatment for migraine, while a physician may look for clinical data on CGRP inhibitors. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

Marketing 59

Marketing Pharma Prescription Competition 59

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

Side effects 194

Side effects Patients Insurance Doctors 194

Pharma Marketing Network

APRIL 4, 2025

Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities. These might include physicians, nurses, patient ambassadors, or even caregivers. Digital referral solutions are also on the rise. Transparency is key.

Marketing 52

Marketing Pharma Education Physicians 52

World of DTC Marketing

OCTOBER 27, 2020

The new healthcare consumer is faced with the challenge of both shopping and saving: shopping for the price of prescription drugs or healthcare services, and saving to pay for deductibles, out-ofpocket costs, and unanticipated medical emergencies. But no such comprehensive site exists for healthcare in our local markets.

Healthcare 230

Healthcare Healthcare Insurance Retail 230

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

Patients 98

Patients Prescription Doctors Education 98

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

AUGUST 12, 2024

About Digital Health Networks Founded in 2018 and m ade up of key executives from the film, television, agency, medical profession, and pharmaceutical media industries, Digital Health Networks focuses on important consumer health verticals such as cancer, diabetes, chronic pain, autism, healthy ageing, and many others.

Networking 94

Networking Media Pharma Distribution 94

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Pharma Rep Pharma reps 105

PM360

DECEMBER 20, 2023

Content Optimization: AI can help to optimize content for different channels and platforms, including for search engines and social media. The same core content created in the form of a banner ad will look very different compared to a social media post or a long-form web page.

Marketing 105

Marketing Distribution Media Physicians 105

PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

Pharma 111

Pharma Marketing Prescription Media 111

Pharma Marketing Network

MARCH 13, 2025

These AI-powered tools enable personalized messaging, optimize media spend, and streamline regulatory compliance, making AI a game-changer for pharma marketing teams. Predict physician prescribing patterns to optimize sales outreach. Optimize inventory management based on prescription trends.

Marketing 52

Marketing Pharma Medical Ethics 52

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

Doctors 52

Doctors Pharma Physicians Prescription 52

PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. 1 About half of the general U.S. 1 References: 1.

Education 89

Education Medical Patients Media 89

PM360

OCTOBER 9, 2023

Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel.

Education 52

Education Consulting Media Healthcare 52

PM360

APRIL 7, 2023

Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. This messaging should be consistent across various media, including video, samples, brochures, digital, print, and kits, so the shared decision-makers are on common ground in their understanding of your treatment.

Doctors 98

Doctors Education Patients Physicians 98

Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. What should we do with this new media? You guys gave the credibility for other hospitals to follow suit.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

Pharma 52

Pharma Patients Physicians Doctors 52

PM360

AUGUST 7, 2024

How to Measure Success in Social Media, Medical Affairs, Marketing, Disease Education, and More In today’s fast-paced and data-driven world, understanding how to effectively measure success is crucial across various fields—from social media and marketing to medical affairs and disease education.

Media 52

Media Education Physicians Marketing 52

PharmaKinnex

APRIL 28, 2022

Technological advances, process enhancements, new messaging formats, and social media platforms (such as Facebook, Linkedin, and even Twitter) allow inside sales forces to create specific rare disease market research for pharma companies. Market Research & Territory Alignment.

Sales 52

Sales Marketing Physicians Leads 52

Clarify Health

JANUARY 26, 2022

These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives. Media Contact Angelica English Clarifyhealth@pancomm.com

Recruitment 52

Recruitment Transportation Physicians Education 52

Pharma Marketing Network

JANUARY 29, 2025

Today, omnichannel strategies are critical for reaching both HCPs and patients across multiple touchpointsdigital platforms, social media, telemedicine, and even in-person interactions. Patients expect pharma brands to provide educational resources, medication support, and real-time interactions across apps, websites, and social media.

Marketing 52

Marketing Pharma Pharmaceutical Ethics 52

Eversana Intouch

JANUARY 19, 2023

You might remember the hesitancy of the late 1990s, when pharma eventually came to grips with the internet, and the hesitancy of the late 2000s, when the industry slowly tiptoed into social media. in the 2020s is no different. Wise marketers will know not to be caught off guard, and not to lag behind customer expectations.

Medical 52

Medical Education Competition Marketing 52

Pharma Marketing Network

FEBRUARY 27, 2025

Social Media PPC: Paid ads on platforms like LinkedIn, Facebook, and Twitter (X) that target HCPs and patient communities. The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources.

Pharma 52

Pharma Marketing Networking Prescription 52

Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. Shift your focus to social media videos in 2023. Tailor video content for each social media platform. Infographics are three times more likely to get shared on social media platforms than any other type of content.

Marketing 52

Marketing Media Healthcare Healthcare 52