Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media.

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Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here.

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MedCity News

JULY 24, 2023

Social media should play a bigger part in public health crisis planning, according to a recent analysis. The analysis explored the crucial role that Twitter and other social media platforms played when the app for Abbott’s FreeStyle Libre system crashed earlier this month in the U.K.

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World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

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PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. The media also could play a huge part.

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World of DTC Marketing

AUGUST 25, 2022

Regarding social media, online health information can be even more dangerous. Nearly 90% of all adults in the USA search for health information on Facebook, Twitter, YouTube, and other social media sites. Over 75% of Americans use social media to research their health symptoms. . So what’s the ROI?

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Evolve Your Success

AUGUST 28, 2024

Dr. Badia shares his valuable insights on the role of social media in patient education, medical sales, and building a successful practice. In this episode, we explore the pricing and operational hurdles of OrthoNOW and its shift to a licensing model for national growth.

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World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

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World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” People want to know about product costs and, more importantly, product side effects.

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World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Pharma Marketing Network

NOVEMBER 19, 2020

In this webinar, the Association of Medical Media (AMM) gave industry leaders a chance to share how their organizations are responding to the challenges of the unique environment we are currently living in. Some of the biggest adjustments to traditional disruptions go beyond just media.

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World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

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World of DTC Marketing

DECEMBER 9, 2021

Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up. Demand metrics that prove you’re reaching your targeted physicians. As a result of your online media buy, how many people came to your website and spent more than two minutes? of the total in 2020 and 52.1%

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PharmExec

AUGUST 24, 2022

The two technologies are helping HCPs spread information and collect data in new ways.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

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Pharma Marketing Network

MARCH 13, 2025

Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians.

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PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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World of DTC Marketing

MARCH 7, 2022

5ive: Provide links to your PR agency so the media can get updated information as it becomes available. Still, your website can also provide links for physicians who want to get into trials. 9ine- Use social media: The number of analysts and media that follow pharma social media on Twitter is astonishing.

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PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

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Integrity Solutions

NOVEMBER 13, 2020

It’s all too easy to fall into the trap of one-way presenting during a virtual sales meeting, especially if you’re not as confident or comfortable using virtual media. Physicians are looking for partners who add value and help their patients live healthier lives, not salespeople pushing product on them.

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World of DTC Marketing

FEBRUARY 17, 2021

They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple. Set up a dashboard in your analytics program to measure time on site, bounce rate, and pages viewed by paid media. No, not at all.

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. ” HCP’s are moving quickly into digital. What about telehealth?

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World of DTC Marketing

OCTOBER 2, 2021

Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. It was an excellent piece of investigative journalism.

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World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

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PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

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Pharmaceutical Technology

NOVEMBER 25, 2022

In this survey-based report tracker, digital media was prioritised as a top current investment target, with 53% of surveyed respondents confirming that their companies are currently investing in this technology. It was followed by AI, social media and big data (Figure 1).

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World of DTC Marketing

JANUARY 21, 2022

HCPs and consumers are using media in a fragmented way. If you really want physician engagement think the quality of your message not the quantity of people who see it. The other issue with omnichannel is that it’s hard to measure unless you’re willing to measure the whole effort as one.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. 1ne : Physician expectations from pharma have shifted. Sounds good but is that the answer?

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World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

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Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians. With so many healthcare providers in the province, it can be difficult to know where to start.

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Pharma Marketing Network

MARCH 24, 2025

That includes planning for the next privacy policy shift, being nimble with content personalization, and preparing for media fragmentation across emerging platforms. Likewise, patients increasingly rely on peer reviews, educational content, and social media for treatment decisions. However, the healthcare landscape is no longer static.

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World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. Saying we’re going to use an in-house person to buy our paid digital media is a waste of money without people who can design that media with a total understanding of your audience.

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PM360

JULY 19, 2023

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas , a NMSDC-certified diverse-owned media buying agency.

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Healthcare Success

OCTOBER 25, 2024

While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So welcome, ladies, good to have you.

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