PharmExec

FEBRUARY 22, 2023

Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.

Media 98

Media Physicians Medical Education 98

World of DTC Marketing

DECEMBER 11, 2020

Importantly, they want to receive information from trusted sources, namely physicians. Although physicians are the most trusted information source, local news and social media are more frequent sources of vaccine information.

Physicians 227

Physicians Media Side effects Safety 227

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media.

Media 52

Media Sales Pharma Healthcare 52

Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here.

Media 130

Media Sales Medical sales Physicians 130

MedCity News

JULY 24, 2023

Social media should play a bigger part in public health crisis planning, according to a recent analysis. The analysis explored the crucial role that Twitter and other social media platforms played when the app for Abbott’s FreeStyle Libre system crashed earlier this month in the U.K.

Media 246

Media Physicians Healthcare Healthcare 246

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

Physicians 270

Physicians Marketing Pharma Insurance 270

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. The media also could play a huge part.

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

AUGUST 25, 2022

Regarding social media, online health information can be even more dangerous. Nearly 90% of all adults in the USA search for health information on Facebook, Twitter, YouTube, and other social media sites. Over 75% of Americans use social media to research their health symptoms. . So what’s the ROI?

Doctors 227

Doctors Media Physicians Pharma 227

Evolve Your Success

AUGUST 28, 2024

Dr. Badia shares his valuable insights on the role of social media in patient education, medical sales, and building a successful practice. In this episode, we explore the pricing and operational hurdles of OrthoNOW and its shift to a licensing model for national growth.

Media 130

Media Healthcare Healthcare Medical sales 130

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” People want to know about product costs and, more importantly, product side effects.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

JULY 12, 2021

The media is using scare headlines and is not always presenting accurate stories. Pfizer has been beating the PR drum around booster shots, and of course, the media is using scare headlines rather than science. SUMMARY: Pfizer says it has data on waning immunity from their COVID vaccine. The FDA and CDC say “not so fast.”

FDA 292

FDA Doctors Media Physicians 292

World of DTC Marketing

AUGUST 10, 2022

” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. They should talk about realistic expectations of using the drug and the need for improvements in diet and exercise rather than media headlines saying a patient lost 50 pounds on the drug.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

Doctors 143

Doctors Physicians Media Pharma 143

Pharma Marketing Network

MARCH 13, 2025

Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians.

Pharma 59

Pharma Physicians Education Media 59

Pharma Marketing Network

NOVEMBER 19, 2020

In this webinar, the Association of Medical Media (AMM) gave industry leaders a chance to share how their organizations are responding to the challenges of the unique environment we are currently living in. Some of the biggest adjustments to traditional disruptions go beyond just media.

Media 98

Media Pharma Medical Physicians 98

World of DTC Marketing

APRIL 20, 2021

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. Bayer has developed a Google voice assistant for physicians so they ask “hey Google tell me about…” Unfortunately, it’s a waste of money as the vast majority of physicians prefer using online tools and not voice assistants.

Pharma 253

Pharma Doctors Physicians Recruitment 253

PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. The key to delivering clinically relevant messaging on social media now lies in using privacy-safe machine learning to find audience segments that are most likely to be in need of a specific therapeutic. Eileen O’Brien.

Media 98

Media Marketing Healthcare Healthcare 98

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

DECEMBER 9, 2021

Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up. Demand metrics that prove you’re reaching your targeted physicians. As a result of your online media buy, how many people came to your website and spent more than two minutes? of the total in 2020 and 52.1%

Media 204

Media Marketing Physicians Pharma 204

PharmExec

AUGUST 24, 2022

The two technologies are helping HCPs spread information and collect data in new ways.

Media 98

Media Physicians 98

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

SEPTEMBER 22, 2021

” 2wo: Physicians are still the gatekeepers of new Rx’s. Stop with drug ads on social media. Too much wrong information on social media. It would help if you listened on social media and used the data for content that talks to people rather than them. 5ive: Please!

Doctors 43

Doctors Media Marketing Prescription 43

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Physicians also need to talk with patients in person to determine if what they are saying is true and to what extent. . Evaluating a patient involves a lot more than lab tests and some brief vital signs.

Doctors 180

Doctors Physicians Consulting Patients 180

World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. Yet, too many pharma companies don’t get social media snapshots of what’s being said. Patients and HCP’s are changing in real-time and it’s going to take skill and out-of-the-box thinking to reach them.

Pharma 223

Pharma Doctors Media Marketing 223

World of DTC Marketing

MARCH 7, 2022

5ive: Provide links to your PR agency so the media can get updated information as it becomes available. Still, your website can also provide links for physicians who want to get into trials. 9ine- Use social media: The number of analysts and media that follow pharma social media on Twitter is astonishing.

Media 180

Media Marketing Recruitment Doctors 180

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

Physicians 97

Physicians Media Marketing Recruitment 97

World of DTC Marketing

DECEMBER 3, 2020

There will always be HCP’s who will follow the money, and the media will always highlight them in stories, but the vast majority of HCP’s don’t buy into drug industry marketing anymore. The other issue is a payment to physicians. Physicians listen to other physicians.

Prescription 181

Prescription Marketing Doctors Physicians 181

Integrity Solutions

NOVEMBER 13, 2020

It’s all too easy to fall into the trap of one-way presenting during a virtual sales meeting, especially if you’re not as confident or comfortable using virtual media. Physicians are looking for partners who add value and help their patients live healthier lives, not salespeople pushing product on them.

Healthcare Sales 271

Healthcare Sales Sales Healthcare Healthcare 271

World of DTC Marketing

FEBRUARY 17, 2021

They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple. Set up a dashboard in your analytics program to measure time on site, bounce rate, and pages viewed by paid media. No, not at all.

Media 180

Media Marketing Patients Prescription 180

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. ” HCP’s are moving quickly into digital. What about telehealth?

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

OCTOBER 2, 2021

Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. It was an excellent piece of investigative journalism.

Doctors 197

Doctors Media Pharma Physicians 197

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

Marketing 155

Marketing Media Side effects Prescription 155

PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

Media 98

Media Physicians Ethics Medical 98

Pharmaceutical Technology

NOVEMBER 25, 2022

In this survey-based report tracker, digital media was prioritised as a top current investment target, with 53% of surveyed respondents confirming that their companies are currently investing in this technology. It was followed by AI, social media and big data (Figure 1).

Healthcare 145

Healthcare Healthcare Digital Media Media 145