Pharma Marketing Network

NOVEMBER 15, 2024

In the world of pharmaceutical marketing, social media marketing strategies are more than a trend; they’re a necessity. But with strict regulations and evolving consumer expectations, how do pharma brands navigate the digital landscape effectively? Never make medical claims that could get you into regulatory trouble.

Media 52

Media Marketing Pharma Medical 52

Pharma Marketing Network

OCTOBER 1, 2024

By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively. Traditional methods like print advertising, conferences, and sales representatives are complemented by digital platforms, social media, and content marketing.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

JANUARY 9, 2025

Marketing efforts now extend to supporting these services, integrating pharmaceutical products into telehealth conversations. Social Media Engagement: Platforms like LinkedIn have emerged as key spaces for engaging with HCPs and stakeholders. Disclosing side effects and potential risks builds credibility.

Marketing 52

Marketing Pharma Competition Media 52

Pharma Marketing Network

OCTOBER 3, 2024

Understanding Pharmaceutical Marketing Dynamics Pharmaceutical marketing dynamics are shaped by a myriad of factors, including the rapidly evolving healthcare landscape, technological advancements, and shifting consumer expectations. Social media, in particular, has emerged as a powerful tool for pharmaceutical marketing.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Rep-Lite

MARCH 14, 2024

Even the knowledge of healthcare economics helps communicate the value proposition of their products in the context of cost-effectiveness and improved patient outcomes. Pharmaceutical Knowledge Thorough pharmaceutical product knowledge in pharmaceutical sales includes therapeutic indications, dosing, and side effects.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

World of DTC Marketing

SEPTEMBER 28, 2020

J&J’s COVID vaccine is being promoted by the media to have a 98% immune system response. But what does that billion dollars buy as far as approving the product for market? Under NO circumstances should any pharmaceutical product be allowed into the market without complete and thorough testing. OK, NOW WHAT?

Food and Drug Administration 163

Food and Drug Administration Pharma Side effects Food 163