World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. When examing pharma DTC a lot has changed from the model of awareness to Rx. I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust.

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World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. That’s an increase of 4.8%

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. 6ix: Online health seekers have become savvier and are checking your claims via social media.

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World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. With all the misinformation on social media around health, one could certainly see why more people are online health seekers. They’re going online to learn about side effects, costs, and benefits. They’re not.

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World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking.

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. While the media is focused on drug prices, they fail to see the thousands of people in R&D believe they can develop new therapies to help overcome chronic health issues. The media loves negative news. The post Thoughts on working with and in the pharma industry.

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World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While trust in the pharma industry got a bump because of COVID vaccines, confidence about new drugs remains mixed.

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World of DTC Marketing

NOVEMBER 13, 2020

SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. How long does it take to hire a new pharma employee? The post Big, bureaucratic pharma appeared first on World of DTC Marketing.com. and 6 weeks?

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World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. A pharma company that silos DTC from HCP marketing people is disadvantaged. Business building concept.

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World of DTC Marketing

OCTOBER 11, 2021

I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 7even : Beware the PR trap.

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World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.”

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Pharma Marketing Network

NOVEMBER 20, 2024

One of the most effective tools for marketing executives is display advertising. One of the most effective tools for marketing executives is display advertising. But how can pharma marketers harness its full potential? Why Display Advertising Matters in Pharma In pharma, the stakes are high.

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World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S.

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Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Crafting Effective Pharmaceutical Advertising Campaigns Pharmaceutical advertising thrives on delivering value. While the U.S.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Even the main channel media is reporting contradicting information on COVID vaccines.

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World of DTC Marketing

MARCH 29, 2021

While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms.

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World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. AI may predict the questions patients and physicians have about a drug or its side effects. Basically, the AI integration monitors social media content around certain keywords and the call center and recommends content be added to the website.

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World of DTC Marketing

DECEMBER 28, 2020

It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Let’s be clear about pharma product websites. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Having just a website is not enough.

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World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. They became a big pharma company and lost some of the people who made Biogen such great biotech. They became a big pharma company and lost some of the people who made Biogen such great biotech. What happened?

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World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. Pharma websites need to evolve. So what is the purpose of DTC?

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PM360

DECEMBER 14, 2023

Influencers moving into pharma marketing isn’t new. While side effects are anticipated with prescription weight loss medications (77% of physicians said their patients experienced side effects) an eye-opening 65% reported that their patients stopped taking the medication as a result of side effects.

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World of DTC Marketing

DECEMBER 2, 2021

What I’m seeing is an increase in the use of social media for online health-seeking. What people seem to be interested in are drug side effects vs. efficacy. Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior.

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PM360

JANUARY 24, 2025

To mitigate distractions such as excessive music, the FDAs guidance requiring DTC prescription drug ads on TV and radio to communicate key side effects, risks, and contraindications of a drug in a clear, conspicuous, and neutral (CCN) manner must be complied with as of November 20, 2024.

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World of DTC Marketing

DECEMBER 10, 2021

Biogen went from being agile biotech to big pharma. The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. The company was riding high on their MS drugs, but the competition was on the way.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Pharma marketers must now meet them where they areonline and engaged. According to Pharma Marketing Network, digital transformation is not just about tools.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

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World of DTC Marketing

JULY 22, 2020

The question that the media is asking is “will consumers trust a COVID-19 vaccine?” ” According to a poll conducted last year by Gallup, people do trust pharma companies to develop life-saving medications but the “trust” in anything to do with the government has declined significantly.

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World of DTC Marketing

DECEMBER 23, 2020

When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. What are the side effects? ” Larger patient populations benefit from TV, while smaller ones will benefit from more targeted advertising.

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World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. To ignore social media trending topics around your brand is a huge mistake.

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World of DTC Marketing

JUNE 1, 2021

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Impetus Digital

AUGUST 2, 2024

In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. Supply Chain Management Due to geopolitical and climate-related challenges , Pharma supply chain disruptions are becoming increasingly common and complex.

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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