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Pharma Advertising Strategies for Effective Brand Engagement

Pharma Marketing Network

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. For pharma marketing executives, creating campaigns that prioritize patient empowerment and product knowledge is crucial.

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

It's the secret sauce to thriving in the pharma industry. From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Back then, it was all about personal charm and extensive product knowledge.

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How to Measure Sales Coaching Effectiveness in Pharma

Quantified

Sales coaching has remained relatively the same for the past few decades, with promising technologies like AI still considered alternative to some pharma sales organizations. To put it bluntly, it’s harder than ever for reps to sell or for pharmas to remain profitable. What’s driving the need for a sales coaching revolution?

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Inside Sales Vs. Outside Sales: How They Can Work Together For Pharma

PharmaKinnex

Inside Sales Vs. Outside Sales: How They Can Work Together For Pharma July 1, 2022. When you add inside sales to your existing outside sales team, you can really boost the amount of success your pharma sales team has. This can result in exponential growth for your product. Which Of The Two Should The Pharma Industry Use?

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