World of DTC Marketing
JANUARY 21, 2022
In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.
World of DTC Marketing
NOVEMBER 12, 2021
Health care professionals are finding that pharma sites don’t provide enough answers and are using HCP-targeted sites more and more. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps. The number one site is still Medscape, but Sermo and Doximity are gaining a solid audience.
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PM360
DECEMBER 20, 2023
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.
Pharma Marketing Network
MARCH 19, 2025
In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management. Utilize Social Media to Foster Community Engagement While regulatory challenges exist, social media remains a powerful tool for patient engagement.
PM360
MAY 25, 2023
In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. THE CHALLENGE. THE SOLUTION. References: 1.
Pharma Marketing Network
APRIL 9, 2025
Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support.
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