World of DTC Marketing
JANUARY 21, 2022
In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.
World of DTC Marketing
NOVEMBER 12, 2021
Health care professionals are finding that pharma sites don’t provide enough answers and are using HCP-targeted sites more and more. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps. The number one site is still Medscape, but Sermo and Doximity are gaining a solid audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pharma Marketing Network
MARCH 19, 2025
In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management. Utilize Social Media to Foster Community Engagement While regulatory challenges exist, social media remains a powerful tool for patient engagement.
PM360
MAY 25, 2023
In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. THE CHALLENGE. THE SOLUTION. References: 1.
Spotio
FEBRUARY 23, 2023
A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.
Pharma Marketing Network
OCTOBER 13, 2020
On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.
Expert insights. Personalized for you.
198 
Let's personalize your content