Pharma Marketing Network

MARCH 27, 2025

Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. Because of that, social media budgets were small, and internal buy-in was low.

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World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. The post The social media problem for healthcare. Bob Hoffman. When will Facebook be held accountable?

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MedCity News

APRIL 26, 2023

America’s Health Insurance Plans’ new campaign aims to show how health insurers are working to create savings for Americans while also targeting Big Pharma (or more specifically drug manufacturers) for increasing drug costs. The ads will be distributed on TV, social media and streaming services.

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PharmaVoice

JULY 18, 2023

Meta’s new platform is drawing Twitter comparisons and could hold potential for pharma marketers in patient and HCP communication.

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Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. What strategies can pharma marketers use to maximize reach without violating industry regulations?

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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World of DTC Marketing

JUNE 30, 2021

Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. I wonder if people working within pharma actually read the articles or use them for bathroom reading material? The reality is that Pharma doesn’t care what others think.

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Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. For pharma marketers, paid campaigns are more than just boosting posts on LinkedIn, Facebook, Twitter, or Instagram. But do these campaigns actually work?

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World of DTC Marketing

DECEMBER 29, 2020

The power of social media also came into play. Social media enabled companies to reach out to and enroll study volunteers, and plenty of people wanted to help, so there were enough research participants to test the COVID-19 vaccines. Let’s also remember that pharma is going to make a LOT of money on these vaccines.

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Fierce Pharma

OCTOBER 1, 2024

As digital advertising continues to evolve, Connected TV (CTV) and Over-the-Top (OTT) platforms remain essential for re | The world of pharma marketing is no exception to this. In today’s industry, professionals are tasked with managing the use of digital mediums alongside traditional media channels to create a cohesive marketing strategy.

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World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. The post Uniqueness if pharma DTC. appeared first on World of DTC Marketing.com.

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Dominic Tyer

MAY 5, 2023

Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations

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World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. Social media is being used more and more by online health seekers, but it has a lot of inaccurate information. 2wo: The pharma product website is a living entity. What do they think about competitors’ products?

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World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? As social media has become a more integrated part of our lives, influencer marketing has exploded. Influencers have already been talking about pharma. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?”

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MedCity News

JANUARY 11, 2023

In a media briefing during the J.P. Morgan Healthcare Conference in San Francisco, Paul Hudson said unlike Sanofi, large pharma companies with top-selling drugs have a portfolio akin to a leaky bathtub because in a few years, they will have to replace much of that revenue as drug patents expire.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media. The expectations of customers are evolving.

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Pharma Marketing Network

APRIL 2, 2025

Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes.

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World of DTC Marketing

AUGUST 17, 2021

She had received a proposal from her digital agency to build their product website and a proposal for paid media. ” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies. .” ” The post Small versus big digital agencies for pharma.

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Pharma Marketing Network

APRIL 7, 2025

How do pharma brands cut through the noise and bring the right audiences to their digital doorstep? As digital channels continue to expand, identifying and optimizing the best traffic drivers has become more critical than ever for pharma marketing teams. For pharma marketers, this means more than just keyword stuffing.

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World of DTC Marketing

OCTOBER 21, 2020

Treatment options are researched more, and people are using, but not relying, on social media to gather information on what’s best for THEM. 3hree: Pharma websites are still a “brief stop,” but the bounce rates continue to be the highest of any industry. Well, established health sites are seeing increases in traffic.

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Fierce Pharma

FEBRUARY 7, 2023

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07

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World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. The post Pharma spent $3.9B

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World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. 6ix: Online health seekers have become savvier and are checking your claims via social media.

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World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. This is, of course, pure b t. In my opinion, PhRMA has zero credibility.

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World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. Want a great example of agency babble?

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World of DTC Marketing

MAY 9, 2022

Not a single brand noticed this, and not a single media buyer noticed the fraud. Online ad fraud is costing pharma millions. Online Ad Stats : Social media advertising budgets are expected to grow 11.76% annually by 2026. The other issue is ad tracking and social media.

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World of DTC Marketing

JANUARY 27, 2021

SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. So why isn’t pharma leveraging a content strategy on product websites? Essentials of a pharma content strategy. Pharma should be leveraging their expertise to help enhance the patient brand relationship.

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World of DTC Marketing

FEBRUARY 24, 2022

Nowhere is this more evident than in pharma TV ads like Tepezza. This could especially be true for pharma TV ads which seem to run back to back to back. Increased media consumption across TV platforms means it’s more complicated than ever before to avoid something called “ad fatigue. Ninety-two percent of U.S.

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World of DTC Marketing

NOVEMBER 9, 2021

SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT. Pharma must level up the value they deliver.

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Pharma Marketing Network

NOVEMBER 23, 2024

The Connection Between Pharma Research and Marketing Effective marketing starts with understanding your audience. Pharma research provides the data and insights needed to create targeted campaigns. AI and Big Data: Transforming Pharma Research Artificial intelligence and big data analytics are revolutionizing pharma research.

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Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? diabetes, cancer).

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World of DTC Marketing

APRIL 16, 2021

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. Digital marketing has become more complex than just building a website and purchasing some paid media. The post Pharma agency challenges and opportunities. Can your all-in-one agency do that?

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Pharma Marketing Network

APRIL 21, 2025

Introduction In the ever-evolving world of healthcare promotion, pharma brands are constantly seeking reliable, cost-effective, and targeted strategies to stay connected with healthcare professionals (HCPs) and patients. Instead, pharma companies must focus on hyper-targeted, value-driven content.

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World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. With all the misinformation on social media around health, one could certainly see why more people are online health seekers. For this reason, digital marketing is an essential part of any pharma brand. They’re not. The answer is twofold.

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Pharma Marketing Network

NOVEMBER 15, 2024

Digital advertising is no longer just a nice addition; it’s a must-have for every successful pharma marketing strategy. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks.

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Pharma Marketing Network

MARCH 20, 2025

Ad retargeting has become a powerful tool for pharma marketers, enabling brands to re-engage potential customers who have shown interest but have not yet converted. But how does ad retargeting work in pharma marketing, and what strategies yield the best results? Frequency Capping : Overexposing users to ads can lead to fatigue.

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