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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. Sentiment analysis tools evaluate positive, neutral, or negative reactions to social media posts. But which metrics truly matter?

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Harnessing Social Media Marketing To Boost Medical Sales Performance With Terrence Wiggins

Evolve Your Success

Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success.

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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

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Professional Networking Tips for Medical Sales Reps

MedReps

According to research by Team Stage , 75% of all people surveyed, whether they’re seeking a job or not, spend some time networking. 72% of all networkers make snap judgements on those they’re meeting based on their professional demeanor, and 85% of all positions are filled with employees who got the job by networking.

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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

Personalize Content Based on Specialization Not all HCPs require the same information. Personalized content tailored to specialization, practice setting, and prescribing behavior increases engagement. Check out more featured articles on Pharma Marketing Network.

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Pharma Ad Retargeting Basics

Pharma Marketing Network

Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates. For additional industry insights, visit Pharma Marketing Network. For expert articles and updates, visit Pharma Marketing Network. This content is not medical advice.

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Sales Reps, Surgeons, And Social Media With Justin Knott

Evolve Your Success

How can healthcare practices and medical sales representatives use social media for business growth? Sales Reps, Surgeons, And Social Media With Justin Knott. I’m excited to have you on this show because you do something a lot, like what we do in the social media space, on the LinkedIn platform, and in the medical sales space.

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