Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. Create new content on a regular basis and promote your content through social media, email marketing, and other channels.

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Pharma Marketing Network

SEPTEMBER 15, 2020

New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. Social media trends. Topics covered : The new realities of a virtual launch. The latest research on physician preferences. REGISTER HERE.

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Pharma Marketing Network

OCTOBER 22, 2020

This second ad could be about neuropathy, one of the side effects of diabetes. appeared first on Pharma Marketing Network. For example, a marketer may want to place an ad for an anti-diabetes drug. But once you place the ad, Kulkarni explains, perhaps another link comes up at the same time.

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Pharma Marketing Network

DECEMBER 13, 2024

From Brochures to Social Media: In the past, healthcare marketing heavily relied on brochures and in-person events. Digital Advertising: Search engines and social media allow for targeted ads that reach specific demographics. Social Media Marketing Social platforms are powerful tools for engaging audiences.

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Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. What should we do with this new media? You guys gave the credibility for other hospitals to follow suit.

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Pharma Marketing Network

DECEMBER 13, 2024

Social Media: Platforms like LinkedIn help connect with HCPs, while Instagram fosters patient engagement. Apps for Patient Support Mobile apps offering reminders for medication adherence or side effect tracking enhance patient experiences while building brand loyalty. Use digital platforms to segment your audience effectively.

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Referral MD

JULY 28, 2022

Build a Strong Social Media Presence for your Practice. Today, close to 71% of consumers who have had a pleasant social media service experience with a brand or a doctor’s office visit is likely to recommend it further. The key is to reach out.

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Pharma Marketing Network

OCTOBER 29, 2024

Harnessing Social Media for Pharma Ads Social media platforms are a valuable space for pharma advertising. Being upfront about side effects, outcomes, and limitations builds trust. How can social media be used in pharma advertising?

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Impetus Digital

AUGUST 2, 2024

In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. Beyond pharmacogenomics, AI’s role in personalized medicine expands to precision dosing and disease prediction/prevention, including AI-powered risk assessment and lifestyle recommendations.

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Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. ” Kantar Media, 2020. billion in the US alone. ” U.S.

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Pharma Marketing Network

JANUARY 9, 2025

Social Media Engagement: Platforms like LinkedIn have emerged as key spaces for engaging with HCPs and stakeholders. Disclosing side effects and potential risks builds credibility. What role does social media play in pharma marketing? Global Market Challenges: Marketing a drug like Humira in the U.S.

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Pharma Marketing Network

SEPTEMBER 6, 2023

Here are 4 key takeaways from our research: Physicians Are Already Bought In On (And Using) AI Fielded on the Sermo network, our survey of 150+ physicians showed that 80% of physicians are using AI now – 45% use it both professionally and personally. Another 32% dabble in it in their personal lives only.

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Pharma Marketing Network

MARCH 23, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. billion in the US alone.

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Pharma Marketing Network

NOVEMBER 7, 2024

Tailor content that addresses their pain points, whether it’s managing side effects of a branded drug or new regulatory updates. Promote it effectively to reach your target audience. Social Media : Share teaser clips on LinkedIn, Twitter, and Facebook. How do I promote my podcast effectively?

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Pharma Marketing Network

JANUARY 7, 2025

For example, when promoting branded drugs like Gileads Biktarvy or AbbVies Skyrizi, highlight how these products improve patient outcomes while being upfront about side effects. Additionally, leverage social media to create two-way conversations. What is the impact of social media on Big Pharmas marketing efforts?

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Pharma Marketing Network

OCTOBER 1, 2024

Traditional methods like print advertising, conferences, and sales representatives are complemented by digital platforms, social media, and content marketing. This multi-channel approach ensures a wider reach and more effective engagement with the audience. Social media marketing is another powerful tool in the digital arsenal.

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Pharma Marketing Network

JANUARY 7, 2025

From social media to programmatic advertising, digital tools are revolutionizing how the industry connects with audiences. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Search Engine Optimization (SEO) is a prime example.

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LEVO Health

JULY 15, 2024

Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. Access to Telehealth Providers: Grants access to a network of qualified telehealth providers to ensure patients receive care from experienced professionals.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. This includes using social media, email, and online advertisements to reach targeted audiences.

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Pharma Marketing Network

OCTOBER 3, 2024

From social media and email marketing to search engine optimization and online advertising, digital channels provide cost-effective and measurable ways to promote pharmaceutical brands. Social media, in particular, has emerged as a powerful tool for pharmaceutical marketing.

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Pharma Marketing Network

SEPTEMBER 6, 2023

Here are 4 key takeaways from our research: Physicians Are Already Bought In On (And Using) AI Fielded on the Sermo network, our survey of 150+ physicians showed that 80% of physicians are using AI now – 45% use it both professionally and personally. Another 32% dabble in it in their personal lives only.

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Silver Line CRM

NOVEMBER 11, 2020

What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time. Things like: Media spend. Specialists and technicians, which may be in or out of network. Another is managing side effects. Prescription lift.

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Pharmaceutical Technology

JUNE 15, 2023

Clinical trials are divided into phases evaluating drug safety, side effects and effectiveness from increasingly larger pools of candidates and patients. Algorithms can also predict the toxicity of a compound and its potential side effects, allowing researchers to focus their efforts on the most promising candidates.

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Pharma Marketing Network

OCTOBER 23, 2024

Tools like Google Trends , social media listening platforms , and AI-driven data analytics offer instant insights into how consumers feel about your drug. Or are they seeking a medication with fewer side effects? These tools allow you to gather real-time data, making it easier to adjust strategies quickly.

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Rep-Lite

MARCH 14, 2024

Networking Skills: Actively networking within the healthcare industry enables sales reps to establish and nurture relationships with key stakeholders, including physicians, nurses, administrators, and purchasing managers. Sales reps must demonstrate honesty, integrity, and reliability in all interactions.

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Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

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pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

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Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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Pharma Marketing Network

JUNE 11, 2020

There was in those days, social media was sort of a little bit of an outcast, in terms of the major conferences didn’t focus on it too much. So, a bunch of us who were really into social media said, “Look, we’re going to have an unconference”, you know, sort of Like, yeah, a satellite conference. So you kind of stood out.

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Pharma Marketing Network

FEBRUARY 17, 2025

Commit to Transparency: Clearly communicate side effects, trial results, and efficacy. Build Around a Unique Value Proposition (UVP): Define what sets your drug apartbetter outcomes, fewer side effects, or groundbreaking technology. Provide HCPs with educational content relevant to their specialties.

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Healthcare Success

JANUARY 20, 2025

Dr. Flora also talks about how approaching marketing as a shared mission adds value to the doctors work and boosts their confidence, particularly through media training. For healthcare marketers looking to build effective, doctor-led campaigns, this podcast offers practical advice on how to get doctors more involved and improve patient care.

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