Pharma Marketing Network

APRIL 2, 2025

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

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Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.

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PM360

JANUARY 24, 2025

To mitigate distractions such as excessive music, the FDAs guidance requiring DTC prescription drug ads on TV and radio to communicate key side effects, risks, and contraindications of a drug in a clear, conspicuous, and neutral (CCN) manner must be complied with as of November 20, 2024.

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Pharma Marketing Network

APRIL 16, 2025

For instance, instead of sending a generic message about a branded drug like Jardiance , marketers can now tailor content based on an HCPs specialty, prescribing behavior, location, or even recent search queries within an authenticated network. Focus on Measurement From brand lift to prescription uptake, define clear KPIs from the start.

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Pharma Marketing Network

NOVEMBER 24, 2024

They are key decision-makers influencing prescription trends. Analyze prescription trends, campaign performance, and patient engagement metrics to refine strategies. Why Social Media is Vital for Pharma Marketing Social media offers direct interaction with your audience. Building trust is vital.

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Pharma Marketing Network

MARCH 12, 2025

For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

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Pharma Marketing Network

MARCH 8, 2025

So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? Social media and display ads drive patient engagement with disease awareness campaigns. For expert pharma marketing insights, visit Pharma Marketing Network. No targeting based on sensitive medical conditions (e.g.,

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. For more insights into pharma marketing shifts, visit Pharma Marketing Network. In the U.S., Digital Marketing as a Primary Alternative 1.

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Pharma Marketing Network

FEBRUARY 17, 2025

Advanced Digital Strategies: They leverage tools like programmatic advertising, AI-driven personalization, and social media campaigns tailored for HCPs and patients. Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant?

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Pharma Marketing Network

APRIL 16, 2025

This guide walks you through what’s working, whats fading, and how to build a pharma content plan that actually drives results in the modern media mix. A single KOL video clip can turn into a podcast segment, a series of paid media ads, and an interactive landing page. This not only extends shelf life but also enhances ROI.

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Pharma Marketing Network

FEBRUARY 5, 2025

Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits. So, how can pharma brands effectively engage them through social media?

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Pharma Marketing Network

APRIL 9, 2025

Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support. From the first email open to post-prescription follow-up, each message should reflect the recipients role, needs, and preferences. In social media campaigns, unbranded content often performs well.

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Pharma Marketing Network

APRIL 18, 2025

Similarly, patient campaigns can be triggered by milestones in the treatment journeysuch as diagnosis, first prescription, or medication switch. The Pharma Marketing Network offers a robust selection of tools and case studies on how leading brands are embracing verified HCP engagement solutions in 2025.

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Pharma Marketing Network

APRIL 4, 2025

According to Pharma Marketing Network , marketers are now exploring ways to combine traditional campaigns with referral-driven strategies to boost authenticity and performance. These often involve real patients who use branded medications such as Dupixent or Cosentyx sharing their journeys through video testimonials, blogs, or social media.

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Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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Pharma Marketing Network

MARCH 11, 2025

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Organizations like Pharma Marketing Network offer in-depth articles that help marketers tailor their strategies to real patient needs. Join the Pharma Marketing Network community on Linkedin.

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Pharma Marketing Network

MARCH 13, 2025

These AI-powered tools enable personalized messaging, optimize media spend, and streamline regulatory compliance, making AI a game-changer for pharma marketing teams. For insights on digital transformation in pharma, visit Pharma Marketing Network. Optimize inventory management based on prescription trends.

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Pharma Marketing Network

FEBRUARY 17, 2025

Social Media: Sync programmatic campaigns with LinkedIn to target HCPs. Prescription Lift: Is the campaign driving more prescriptions for branded drugs? The post Programmatic Advertising Trends: Key Insights for Pharma Marketing Teams in 2025 appeared first on Pharma Marketing Network. Heres how to measure success: 1.

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Pharma Marketing Network

APRIL 10, 2025

This means building a marketing plan that synchronizes digital touchpoints across channelsincluding search, social media, email, and portalswhile maintaining compliance and delivering value at every step. Case studies featured on Pharma Marketing Network show how brands are creating seamless journeys with measurable results.

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Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. What should we do with this new media? You guys gave the credibility for other hospitals to follow suit.

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PM360

OCTOBER 9, 2023

Populus Media Inc., The company’s Virtual Care Media (VCM) platform enables pharma and CPG brands to engage with targeted patient populations by providing educational and other highly relevant, sponsored content across a large and diversified network of telehealth and digital portal partners.

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Pharma Marketing Network

DECEMBER 4, 2024

By analyzing patient demographics, prescription trends, and HCP preferences, you can design campaigns that hit the mark. Social Media in Pharma Marketing: Opportunities and Risks Social media platforms are invaluable tools for engagement but come with unique challenges in marketing pharma.

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Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” Kantar Media, 2020. “Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” billion in the US alone.

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Pharma Marketing Network

MARCH 3, 2025

Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network. Key Compliance Guidelines for Pharma Ads FDA Fair Balance Rules Ads for prescription drugs must include risks and benefits.

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Pharma Marketing Network

MARCH 3, 2025

Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network. Key Compliance Guidelines for Pharma Ads FDA Fair Balance Rules Ads for prescription drugs must include risks and benefits.

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Pharma Marketing Network

FEBRUARY 19, 2025

Social Media Marketing for HCP Engagement LinkedIn and Twitter are powerful platforms for HCP-targeted campaigns. Pharma Advertising on Social Media: Whats Allowed? By leveraging AI-driven ad platforms, social media, and programmatic advertising , brands can reach the right audience effectively.

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Pharma Marketing Network

JANUARY 29, 2025

Today, omnichannel strategies are critical for reaching both HCPs and patients across multiple touchpointsdigital platforms, social media, telemedicine, and even in-person interactions. Patients expect pharma brands to provide educational resources, medication support, and real-time interactions across apps, websites, and social media.

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Pharma Marketing Network

FEBRUARY 27, 2025

Social Media PPC: Paid ads on platforms like LinkedIn, Facebook, and Twitter (X) that target HCPs and patient communities. The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources.

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Clarify Health

JANUARY 26, 2022

These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives. Media Contact Angelica English Clarifyhealth@pancomm.com

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Pharma Marketing Network

FEBRUARY 19, 2025

For pharma marketers , this means the ability to serve ads to healthcare professionals (HCPs), patients, and caregivers based on demographics, browsing behavior, and even prescription intent. Caregivers looking for prescription assistance programs. Work with privacy-compliant ad networks that anonymize data.

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Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.

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Pharma Marketing Network

SEPTEMBER 27, 2024

The industry saw a shift from traditional media buying to more data-centric approaches. This involves the use of various data sources, including patient demographics, medical history, search behavior, and even social media interactions. As the technology matured, so did its integration into pharma marketing strategies.

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LEVO Health

JULY 15, 2024

Leverage WellSync for Seamless Integration To capitalize on the growing demand for GLP-1 treatments, WellSync’s white-labeled technology platform offers a robust and scalable solution for launching and managing your GLP-1 prescription program.

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Healthcare Success

NOVEMBER 7, 2022

According to Axios, traditional pay-TV providers like Comcast, Verizon, and Dish Network have lost a staggering 25 million subscribers since 2012 and are expected to lose another 25 million by 2025. For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. Your ads should be streaming, too.

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Rep-Lite

NOVEMBER 14, 2023

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Build a Network: Networking is crucial for gaining jobs in medical sales.

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Clarify Health

NOVEMBER 30, 2022

15 billion government and commercial medical claim records and prescription drug data covering over 300 million unique lives with 400-plus SDoH factors in secure, Health Insurance Portability and Accountability Act (HIPAA)-compliant data lakes. Media Contacts. To power your Growth Pipeline future, visit Frost & Sullivan at [link].

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PM360

OCTOBER 13, 2023

One platform, Brandwatch, evolves the historical approach of sentiment analysis through deep learning by tapping into brands’ portfolios of social networks. Edith Hodkinson Our industry is well versed in how to use insights rooted in clinical behavior data—prescriptions, diagnoses, lab results, etc.—to

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