Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here.

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Media Sales Medical sales Physicians 130

Pharma Marketing Network

MARCH 13, 2025

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Physician testimonials highlighting treatment efficacy.

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Pharma Physicians Education Media 59

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Doctors Physicians Media Pharma 143

PM360

AUGUST 12, 2024

Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.

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Networking Media Pharma Distribution 94

World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely.

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Doctors Physicians Consulting Patients 180

Pharma Marketing Network

NOVEMBER 19, 2020

In this webinar, the Association of Medical Media (AMM) gave industry leaders a chance to share how their organizations are responding to the challenges of the unique environment we are currently living in. Some of the biggest adjustments to traditional disruptions go beyond just media.

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Media Pharma Medical Physicians 98

Pharma Marketing Network

MARCH 24, 2025

That includes planning for the next privacy policy shift, being nimble with content personalization, and preparing for media fragmentation across emerging platforms. Likewise, patients increasingly rely on peer reviews, educational content, and social media for treatment decisions. However, the healthcare landscape is no longer static.

Marketing 52

Marketing Pharma Media Networking 52

World of DTC Marketing

JANUARY 21, 2022

I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. HCPs and consumers are using media in a fragmented way. If you really want physician engagement think the quality of your message not the quantity of people who see it.

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Pharma Rep Pharma reps Pharma Media 198

Pharma Marketing Network

APRIL 4, 2025

Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities. These might include physicians, nurses, patient ambassadors, or even caregivers. Digital referral solutions are also on the rise. Transparency is key.

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Marketing Pharma Education Physicians 52

Pharma Marketing Network

FEBRUARY 27, 2025

Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement. How can pharma brands use social media effectively?

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Pharma Marketing Prescription Education 52

Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. 2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. SAVE MY SEAT.

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Networking Media Physicians Marketing 98

Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

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Media Healthcare Healthcare Marketing 55

Evolve Your Success

SEPTEMBER 4, 2024

Dr. McMahon provides an in-depth look at how platforms like LinkedIn and podcasts are not just trendy but essential tools for medical sales reps and physicians striving to stay ahead. We discuss effective strategies for breaking into the industry, emphasizing the importance of professional networking and continuous learning.

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Medical sales Medical sales reps Sales Consulting 130

Evolve Your Success

MAY 24, 2022

Social media is not all hashtags and selfies. In this episode of The Medical Sales Podcast, medical practitioner Dr. Vinod Dasa shares how social media became a platform for learning and improvement in their practice. Social Media’s Impact On The Health Care Industry With Dr. Vinod Dasa. Listen to the podcast here.

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Medical sales Media Sales Medical 130

Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?

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Networking Marketing Pharma Media 52

Pharma Marketing Network

APRIL 3, 2025

Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. According to Pharma Marketing Network, increasing the transparency of multichannel campaigns can drive both performance and compliance. Pharma Marketing Network frequently emphasizes the importance of vendor collaboration.

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Pharma Marketing Networking Leads 52

Infuse Medical

SEPTEMBER 17, 2020

Social Media Networking. We couldn’t create a tech list without mentioning social media platforms. Social media networking can be a powerful tool for sales reps when used efficiently. According to the Journal of Medical Research , over 67% of physicians use social media for professional use.

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Pharmaceutical Sales Sales Medical Pharmaceutical 130

Pharma Marketing Network

MARCH 12, 2025

For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Patients may search for best treatment for migraine, while a physician may look for clinical data on CGRP inhibitors. For more pharma keyword research strategies, visit Pharma Marketing Network.

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Marketing Pharma Prescription Competition 59

PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. Viewpoint will leverage the vast digital, print, and live event HCP network to which HSS is aligned. Taryn Riggs, Marketing Strategist at HSS, is spearheading the HSS blog and analyzing where to best maximize HSS articles on social media. Fun and Educational Medical Content.

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Education Media Medical Physicians 52

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Increase local physician referrals. telehealth).

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Healthcare Healthcare Marketing Physicians 102

Healthcare Success

OCTOBER 25, 2024

While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So welcome, ladies, good to have you.

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Physicians Doctors Sales Marketing 59

Pharma Marketing Network

MARCH 13, 2025

These AI-powered tools enable personalized messaging, optimize media spend, and streamline regulatory compliance, making AI a game-changer for pharma marketing teams. For insights on digital transformation in pharma, visit Pharma Marketing Network. Predict physician prescribing patterns to optimize sales outreach.

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Marketing Pharma Medical Ethics 52

Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. Owned Media Channels. Social media channels. Earned Media Channels.

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Doctors Distribution Marketing Media 100

LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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Media Healthcare Healthcare Patients 52

Clarify Health

JUNE 13, 2023

The new and improved micro-targeted incentive program rewards primary care physicians for referring patients to the highest quality, most affordable specialists in their geography. Clarify manages the entire program, from physician recruitment all the way to payment. Breakdowns of each specialist’s clinical area of expertise.

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Physicians Healthcare Healthcare Management 52

Evolve Your Success

OCTOBER 25, 2022

Social media’s vast reach and strong influence make it a powerful marketing tool today. He also talks about the impact of social media on shaping people into highly sophisticated buyers, raising the stakes in how MedTech marketing should approach its content creation tactics. It’s the same with physicians and surgeons.

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Marketing Sales Physicians Media 130

InCrowd

JULY 14, 2022

Before the pandemic, I likely lost valuable networking opportunities with providers and representatives from various specialties who would be hosting dinner and information sessions; difficult to rub elbows when you have a daycare or babysitter that is waiting for you, and newborns to feed. In 2019, 44.9% in 2007 to 36.3%

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Physicians Electronics Medical Medicine 130

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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Physicians Pharma Pharma Rep Pharma reps 105

Pharma Marketing Network

MAY 12, 2021

According to Verizon Media, their data showed that native experiences drive a 64% lift in interactions across media streams. TrendMD is a native channel content recommendation tool that suggests relevant, updated content to HCPs through a worldwide network of publishers.

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Marketing Pharma Media Physicians 82

Salesforce

DECEMBER 1, 2021

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges. Watch the webinar.

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Medical sales Sales Medical Physicians 97

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Marketing Pharma Media Healthcare Provider 96

PM360

SEPTEMBER 15, 2022

In part, these new ways of thinking were born out of a desire to stand out in a world oversaturated with advertising and media content. Both traditional webinars and podcasts are huge in medical education, but we’re seeing way more reach delivering podcasts as it suits a physician’s lifestyle better,” Rabito says.

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Education Physicians Patients Pharma 105

pharmaphorum

OCTOBER 3, 2022

Pharma is moving into that space with social media and digital, but it needs to learn from Hollywood and TV and use more on-demand content,” Kapoor notes. “Network, behaviour, content, and the digital combined is where we think the world is going in content and to drive success,” Kapoor maintains.

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Pharma Distribution Doctors Physicians 116

PM360

JULY 17, 2023

During the 2023 Condé Nast Health Upfront , a virtual event that was held on June 27, the media company revealed several new offerings for advertisers that meet the needs of growing industry trends around influencer marketing, video, authentic engagement, and culture as the newest health KPI.

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Media Networking Marketing Food 98

PM360

MARCH 24, 2023

Sustainability Sustainability in the media and ad tech space is an emerging topic that we expect to see much more of this year. Many people do not realize this, but the carbon output from the servers that run the global ad network generate more carbon than all of air travel combined. One ad impression generates 1 gram of CO2.

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Media Engineering Healthcare Healthcare 119

Pharma Marketing Network

FEBRUARY 4, 2021

The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. Capitalizing on the Increased Use of Social Media and Telehealth. Tried and True Media Still Driving HCP Engagement.

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Media Pharma Marketing Patients 98

Pharma Marketing Network

JULY 19, 2023

For example, a pharmaceutical company could create a social media campaign that encourages people to share their stories about how their lives have been impacted by a particular medical condition. Create new content on a regular basis and promote your content through social media, email marketing, and other channels.

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Marketing Pharmaceutical Sales Education 98