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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. HCPs don’t necessarily want pharma trying to sell products via social media. Social media is best when it’s used to connect people.

Media 294
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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? What about social media options? of children under age 12 to 85.0%

Media 238
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Are Social Media Platforms Right for Your Business in the Pharmaceutical Industry

Pharma Marketing Network

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. However, there are some important factors to consider before deciding whether or not social media is right for your business. You can also use Instagram to run contests and giveaways.

Media 98
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The Rise of Audio Social Networks – Where Pharma Can Make an Impact

Pharma Marketing Network

Recently, we have witnessed a flood of new “audio-social apps” and audio features on social media platforms, aiming to finds new ways to connect, curb loneliness and cut excessive screen exposure. Introducing new networks and features. Today, the audio-only social network has over 6 million users. Fostering patient communities.

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Professional Networking Tips for Medical Sales Reps

MedReps

According to research by Team Stage , 75% of all people surveyed, whether they’re seeking a job or not, spend some time networking. 72% of all networkers make snap judgements on those they’re meeting based on their professional demeanor, and 85% of all positions are filled with employees who got the job by networking.

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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

Media 98
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Survey Finds 57% of U.S. Physicians Have Changed Their Perception of a Medication as a Result of Info on Social Media

PharmExec

Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.

Media 98