World of DTC Marketing

OCTOBER 4, 2021

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

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Fierce Pharma

FEBRUARY 7, 2023

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07

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World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. The post Is pharma being unfairly targeted by the media?

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Dominic Tyer

MAY 5, 2023

Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations

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Fierce Pharma

OCTOBER 25, 2024

A senior executive at BeiGene is under investigation by Chinese authorities, multiple local media outlets report. | A senior executive at BeiGene is under investigation by Chinese authorities, multiple local media outlets report. The company said it believes the investigation is not related to its activities.

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World of DTC Marketing

JUNE 30, 2021

The post The “business” of the pharma media. I really believe that we have a moral obligation always to put patients first and tell Wall Street to take a hike. It may be a losing cause, but if we can’t try to install change in the industry, which will? appeared first on World of DTC Marketing.com.

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Fierce Pharma

OCTOBER 1, 2024

In today’s industry, professionals are tasked with managing the use of digital mediums alongside traditional media channels to create a cohesive marketing strategy. As digital advertising continues to evolve, Connected TV (CTV) and Over-the-Top (OTT) platforms remain essential for re | The world of pharma marketing is no exception to this.

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PharmExec

DECEMBER 6, 2023

Experts from Hootsuite noted that the primary social media ROI concern for healthcare companies is the time and money it takes to maintain a multi-platform presence.

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European Pharmaceutical Review

JULY 4, 2024

The post ‘Accidental’ media switch leads to CAR T therapy discovery appeared first on European Pharmaceutical Review. Putting T cells on a keto diet [putting our T cells on a three-day ‘keto’ diet] showed reduced maturity at the end of the manufacturing process.

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Pharmaceutical Technology

OCTOBER 3, 2024

GLP-1 RAs are being recommended on social media, raising questions about who can see the content and what the effects might be.

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Fierce Pharma

OCTOBER 30, 2024

Baxter International plans to exit China’s intravenous fluids market, multiple local media outlets report, citing a letter to distributors. Baxter plans to exit China's IV fluids market as it faces tough local competition and as it redirects global IV supplies to the U.S. to cope with a post-hurricane shortage.

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Pharmaceutical Technology

OCTOBER 3, 2024

GLP-1 RAs are being recommended on social media, raising questions about who can see the content and what the effects might be.

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World of DTC Marketing

OCTOBER 21, 2020

Treatment options are researched more, and people are using, but not relying, on social media to gather information on what’s best for THEM. 5ive: Social media plays a bigger part in searching for online health information, but seekers feta fact check what they find. Well, established health sites are seeing increases in traffic.

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PharmaTech

DECEMBER 5, 2023

Tom Fletcher, director of Research and Development at FUJIFILM Irvine Scientific; and Bob Newman, PhD, chief scientific director at FUJIFILM Irvine Scientific, discuss formulation, specifically with how to prepare culture media for use, single use technologies, and automations to create closed systems in cell/gene therapies with former Pharmaceutical (..)

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World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive. 9ine : Your digital and media agencies should integrate seamlessly with your brand team and should not be treated as just a vendor.

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World of DTC Marketing

AUGUST 8, 2022

I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. While the media continues to talk about the weight loss these drugs produce, patients have been asking questions about the side effects and whether they will need to be on this drug for life.

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Fierce Pharma

OCTOBER 1, 2024

When it comes to pharma marketing in 2024, there is perhaps no bigger discussion than privacy. When it comes to pharma marketing in 2024, there is perhaps no bigger discussion than privacy. From new state laws and regulations to growing consumer concerns, it is a topic that has remained on the very tip of the industry’s tongue.

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World of DTC Marketing

JULY 30, 2021

Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. One of the requests I get from clients is to review agency proposals for media and website design. 6ix: Are they expensive?

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World of DTC Marketing

JUNE 20, 2022

The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious. Accurate, the DTC has not started yet, but the media is exciting the weight loss, and headlines appear all over social media.

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World of DTC Marketing

DECEMBER 11, 2020

Although physicians are the most trusted information source, local news and social media are more frequent sources of vaccine information. 44 percent of survey respondents said that they would rely on physician advice (the number-one response), while 6 percent would turn to social media.

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World of DTC Marketing

AUGUST 20, 2020

Studies have shown that anti-vaccination communities prosper on Facebook, that the social media platform acts as a ‘vector’ for conspiracy beliefs that are hindering people from protecting themselves during the COVID-19 outbreak, and that bogus health cures thrive on the social media platform. This is according to Avaaz.

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Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust.

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Pharma Marketing Network

NOVEMBER 15, 2024

In the world of pharmaceutical marketing, social media marketing strategies are more than a trend; they’re a necessity. Know Your Audience and Their Needs Understanding your audience isn’t just a nice-to-have; it’s the foundation of successful social media marketing strategies. Can pharma brands use humor in social media posts?

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World of DTC Marketing

DECEMBER 29, 2020

The power of social media also came into play. Social media enabled companies to reach out to and enroll study volunteers, and plenty of people wanted to help, so there were enough research participants to test the COVID-19 vaccines.

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World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. Over the last 14 months, I have been tracking conversations on social media around DTC advertised products, and the conversations are getting longer and deeper. TV ads only drive awareness as the first step for online health seekers.

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World of DTC Marketing

APRIL 14, 2022

Social media is cited as the most common source of misinformation. People on the right use social media to purposely hurt family members who lost loved ones to Covid. This is today’s social media. It’s a normal flu virus,” said another.

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World of DTC Marketing

AUGUST 10, 2022

” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. They should talk about realistic expectations of using the drug and the need for improvements in diet and exercise rather than media headlines saying a patient lost 50 pounds on the drug.

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MedCity News

APRIL 19, 2023

Suzette Zuena is her own best advertisement for weight loss. Zuena, the “founder/visionary” of LH […]

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World of DTC Marketing

MARCH 22, 2021

Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). It also entails using social media and other health websites to see alternatives and what other patients say about the product. At that time, healthcare digital advertising spend will account for 46% of all healthcare ad spend.

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World of DTC Marketing

NOVEMBER 24, 2020

Of course, the media is jumping on the WHO’s recommendation to eliminate Gilead’s product from COVID treatments. Gilead’s attempt to game the system that’s desperate for COVID-19 treatments seems to have backfired but not before they made a substantial profit.

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World of DTC Marketing

AUGUST 2, 2022

Marketers are always trying to understand consumers better in a digital world where consumers engage daily across various media platforms; keeping track of who’s who and wh t’s’ what can be challenging. You can build accurate audience segments by verifying real users and understanding their unique media preferences.

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World of DTC Marketing

NOVEMBER 10, 2020

The media has not been helpful. The media knows this, and they also know COVID stories get clicks, which leads to more ad revenue. Pfizer’s stock also went up on news of their vaccine efficacy because the Street is gambling that Pfizer could make a LOT of money if the vaccine is 90% effective. It’s a never-ending cycle.

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World of DTC Marketing

JULY 12, 2021

The media is using scare headlines and is not always presenting accurate stories. Pfizer has been beating the PR drum around booster shots, and of course, the media is using scare headlines rather than science. SUMMARY: Pfizer says it has data on waning immunity from their COVID vaccine. The FDA and CDC say “not so fast.”

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World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” I’ll say that again, the obsession with measuring numbers in social media has to stop.

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European Pharmaceutical Review

NOVEMBER 21, 2024

GM : If you look at what the industry does today to make up a media feed or buffer, you will see that the process has not changed for decades. A typical media makeup instruction can involve five to 20 steps, as well as post-hydration adjustments. What is the reason for developing such a transformative product?

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World of DTC Marketing

APRIL 8, 2022

Often, clients are disappointed when I inform them that their websites and online media are not performing well. When I go into depth and explain that their online paid media is losing money, they usually respond with, “why didn’t my agency tell me about this?” ” That’s a good question.

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World of DTC Marketing

MARCH 7, 2022

5ive: Provide links to your PR agency so the media can get updated information as it becomes available. 9ine- Use social media: The number of analysts and media that follow pharma social media on Twitter is astonishing. These people are looking for something new so keep them abreast of what’s going on.

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