Media - Pharma Rep Focus

Social media and prescription drugs: A study

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study. ” 2wo: “Try this.”

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Media Prescription Side effects Medical

Pharma’s paid media fails

World of DTC Marketing

MAY 7, 2021

At the center of The Citizen Browser Project is a custom web browser designed by The Markup to audit the algorithms that social media platforms use to determine what information they serve their users, what news and narratives are amplified or suppressed, and which online communities those users are encouraged to join.

Media

Media Prescription Marketing Pharma

HCP’s use of social media: the good and the not so good

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. HCPs don’t necessarily want pharma trying to sell products via social media. Social media is best when it’s used to connect people.

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Media Physicians Pharma Marketing

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The Intersection of AI and Sales: Personalization Without Compromise

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Can pharma really leverage social media?

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. What about social media options?

Media

Media Pharma Side effects Physicians

4 pioneering social media campaigns in pharma this year

PharmaVoice

NOVEMBER 17, 2022

The key to a great social media campaign is often simplicity, and these pharma companies hit the nail on the head with unique strategies that aim to educate.

Media

Media Pharma Education

Social Media is dangerous for patients

World of DTC Marketing

JUNE 29, 2022

Pharma, for the most part, has been dabbling in social media. Of course, the biggest issue question is should pharma even be on social media given the amount of fraud and false information? They need to ask if their audience is actually on social media vs. the cost and measurement criteria.

Media

Media Patients Pharma Medical

Even on social media “listen to the doctor”

World of DTC Marketing

JULY 31, 2021

The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID. He is easy to understand, but, more importantly, I trust his information over any media outlet. The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com.

Media

Media Doctors Physicians Medicine

Social media and DTC

World of DTC Marketing

NOVEMBER 11, 2020

SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media.

Media

Media Pharma Marketing Government

The social media problem for healthcare

World of DTC Marketing

OCTOBER 4, 2021

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Media

Media Healthcare Healthcare Marketing

Patients are using social media — clinical trial experts can learn from that

PharmaVoice

JANUARY 30, 2023

Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights.

Media

Media Patients

Do Paid Social Media Campaigns work?

Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. Key Benefits of Paid Social Media Advertising for Pharma Brands 1. Best Practices for Optimizing Paid Social Media Campaigns 1.

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Media Pharma Networking Education

Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

MARCH 19, 2025

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. Sentiment analysis tools evaluate positive, neutral, or negative reactions to social media posts. But which metrics truly matter?

Media

Media Marketing Pharma Ethics

Is pharma being unfairly targeted by the media?

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. The post Is pharma being unfairly targeted by the media?

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Media Pharma Insurance Prescription

Social Media Is Touting New Weight Loss Drugs. Are Regulators Watching?

MedCity News

APRIL 19, 2023

Suzette Zuena is her own best advertisement for weight loss. Zuena, the “founder/visionary” of LH […]

Media

Media Biopharma

Paid Social Media Campaigns for Pharma: Maximizing Engagement & Compliance

Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. This article explores how to develop and optimize paid social media campaigns that drive engagement while staying compliant.

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Media Pharma Marketing Healthcare

5 Proven Social Media Marketing Strategies for Pharma Brands

Pharma Marketing Network

NOVEMBER 15, 2024

In the world of pharmaceutical marketing, social media marketing strategies are more than a trend; they’re a necessity. Know Your Audience and Their Needs Understanding your audience isn’t just a nice-to-have; it’s the foundation of successful social media marketing strategies. Can pharma brands use humor in social media posts?

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Media Marketing Pharma Medical

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer

Fierce Pharma

FEBRUARY 7, 2023

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07

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Media FDA

Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media.

Media

Media Sales Pharma Healthcare

Should More Doctors Be on TikTok? This One Says Yes

MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

Doctors

Doctors Media Physicians Healthcare

Harnessing Social Media Marketing To Boost Medical Sales Performance With Terrence Wiggins

Evolve Your Success

AUGUST 14, 2024

Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success.

Medical sales

Medical sales Media Sales Marketing

Mastering Omnichannel Pharma Marketing: Integrating CTV, OTT, and Traditional Media

Fierce Pharma

OCTOBER 1, 2024

In today’s industry, professionals are tasked with managing the use of digital mediums alongside traditional media channels to create a cohesive marketing strategy. As digital advertising continues to evolve, Connected TV (CTV) and Over-the-Top (OTT) platforms remain essential for re | The world of pharma marketing is no exception to this.

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Media Marketing Pharma Management

Threads joins the social media fray. Here’s what it means for pharma marketers

PharmaVoice

JULY 18, 2023

Meta’s new platform is drawing Twitter comparisons and could hold potential for pharma marketers in patient and HCP communication.

Marketing

Marketing Media Pharma Patients

Making the Most of Real-World Data in Clinical Trials

MedCity News

JANUARY 1, 2024

Biomarkers, electronic health records (EHR), genomic data, imaging data, labs, social media, wearable sensors, and more provide enormous new sources of RWD that can aid in new discoveries for the quality, efficacy, and safety of new drug therapies.

Electronics

Electronics Media Safety Biopharma

Lawmakers Are Cracking Down on Companies Using Health Data for Advertising

MedCity News

MARCH 8, 2023

The proposed legislation comes amid media reports claiming that data brokers are selling social media companies patients’ location data, as well as reports that hospitals and digital health startups are collecting patients’ online data and sharing it with tech giants such as Facebook and Google.

Media

Media Marketing Patients

Health Net Tries To Keep Medi-Cal Members Informed As Medicaid Redeterminations Loom

MedCity News

FEBRUARY 3, 2023

Health Net’s “Review to Renew” campaign will leverage print and digital media — such as mail, interactive voice response calls, text messages, social media, digital advertisements and posters — to make Medi-Cal members aware of the end of the continuous enrollment requirement and provide them with resources to retain coverage.

Digital Media

Digital Media Media

Recent Abbott Snafu Shines Spotlight on Social Media’s Role in Public Health Crisis Response

MedCity News

JULY 24, 2023

Social media should play a bigger part in public health crisis planning, according to a recent analysis. The analysis explored the crucial role that Twitter and other social media platforms played when the app for Abbott’s FreeStyle Libre system crashed earlier this month in the U.K.

Media

Media Physicians Healthcare Healthcare

Artificial Intelligence Changing the Landscape for Healthcare Social Media Marketing

PharmExec

DECEMBER 6, 2023

Experts from Hootsuite noted that the primary social media ROI concern for healthcare companies is the time and money it takes to maintain a multi-platform presence.

Media

Media Healthcare Healthcare Marketing

‘Accidental’ media switch leads to CAR T therapy discovery

European Pharmaceutical Review

JULY 4, 2024

The post ‘Accidental’ media switch leads to CAR T therapy discovery appeared first on European Pharmaceutical Review. Putting T cells on a keto diet [putting our T cells on a three-day ‘keto’ diet] showed reduced maturity at the end of the manufacturing process.

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Media Leads Manufacturing Patients

Social media algorithms are driving the GLP-1 drugs boom

Pharmaceutical Technology

OCTOBER 3, 2024

GLP-1 RAs are being recommended on social media, raising questions about who can see the content and what the effects might be.

Media

Sanofi CEO: We Don’t Have a Leaky Bathtub

MedCity News

JANUARY 11, 2023

In a media briefing during the J.P. Morgan Healthcare Conference in San Francisco, Paul Hudson said unlike Sanofi, large pharma companies with top-selling drugs have a portfolio akin to a leaky bathtub because in a few years, they will have to replace much of that revenue as drug patents expire.

Media

Media Pharma Healthcare Healthcare

Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

Evolve Your Success

AUGUST 28, 2024

Dr. Badia shares his valuable insights on the role of social media in patient education, medical sales, and building a successful practice. In this episode, we explore the pricing and operational hurdles of OrthoNOW and its shift to a licensing model for national growth.

Media

Media Healthcare Healthcare Medical sales

7 Pet Peeves of a Healthcare Tech Reporter

MedCity News

DECEMBER 19, 2022

To make the media relations process more fruitful for everyone involved, I laid out my top seven pet peeves as a healthcare technology reporter so public relations representatives have a better understanding of which behavior to avoid. Healthcare journalists source a significant amount of the stories they write from emailed pitches.

Healthcare

Healthcare Healthcare Media

Look Who’s Talking at HLTH

MedCity News

OCTOBER 9, 2024

HLTH, scheduled for October 20-23 in Las Vegas, spotlights individuals across the healthcare ecosystem from high-powered executives such as the head of health technology at tech and social media giant Meta to Lenny Kravitz, who will talk about health equity. The post Look Who’s Talking at HLTH appeared first on MedCity News.

Media

Media Healthcare Healthcare

FTC Chief Says Tech Advancements Risk Healthcare Price Fixing

MedCity News

APRIL 24, 2024

Algorithms make it possible for companies to fix prices without explicitly coordinating with one another, posing a new test for regulators policing the market, said Lina Khan, chair of the Federal Trade Commission, during a media event hosted by KFF.

Healthcare

Healthcare Healthcare Media Marketing

How Women’s Health Conversations With Investors Have Evolved

MedCity News

MAY 28, 2024

The funding landscape for women’s health companies is getting better, partially due to more women getting promoted at VC firms and social media, execs said during a recent panel. The post How Women’s Health Conversations With Investors Have Evolved appeared first on MedCity News.

Media

BeiGene, ex-AstraZeneca exec faces investigation in China: reports

Fierce Pharma

OCTOBER 25, 2024

A senior executive at BeiGene is under investigation by Chinese authorities, multiple local media outlets report. | A senior executive at BeiGene is under investigation by Chinese authorities, multiple local media outlets report. The company said it believes the investigation is not related to its activities.

Media

Social media algorithms are driving the the GLP-1 drugs boom

Pharmaceutical Technology

OCTOBER 3, 2024

GLP-1 RAs are being recommended on social media, raising questions about who can see the content and what the effects might be.

Media

10 Trends for online health seekers

World of DTC Marketing

OCTOBER 21, 2020

Treatment options are researched more, and people are using, but not relying, on social media to gather information on what’s best for THEM. 5ive: Social media plays a bigger part in searching for online health information, but seekers feta fact check what they find. Well, established health sites are seeing increases in traffic.

Media

Media Pharma Medical Safety

Survey: Employers Aren’t Doing Enough To Support Employees’ Mental Health

MedCity News

JUNE 26, 2023

About three in ten respondents don’t have messaging campaigns through social media and internal platforms on mental health. A Northeast Business Group on Health survey, published Monday, found that 26% of employers never identify the needs of employees, nor the “awareness and effectiveness” of their mental health programs.

Media

AHIP Targets Big Pharma in New Campaign

MedCity News

APRIL 26, 2023

The ads will be distributed on TV, social media and streaming services. America’s Health Insurance Plans’ new campaign aims to show how health insurers are working to create savings for Americans while also targeting Big Pharma (or more specifically drug manufacturers) for increasing drug costs.

Pharma

Pharma Insurance Distribution Media

Baxter exits China IV fluids market amid tough local competition, US shortage

Fierce Pharma

OCTOBER 30, 2024

Baxter International plans to exit China’s intravenous fluids market, multiple local media outlets report, citing a letter to distributors. Baxter plans to exit China's IV fluids market as it faces tough local competition and as it redirects global IV supplies to the U.S. to cope with a post-hurricane shortage.

Competition

Competition Marketing Media

10 things DTC marketers should focus on in 2021

World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive. 9ine : Your digital and media agencies should integrate seamlessly with your brand team and should not be treated as just a vendor.

Marketing

Marketing Media Medical Prescription

What’s the most significant change in DTC?

World of DTC Marketing

AUGUST 8, 2022

I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. While the media continues to talk about the weight loss these drugs produce, patients have been asking questions about the side effects and whether they will need to be on this drug for life.

Side effects

Side effects Media Marketing Doctors

‘We Can Be More Selective About Who We Treat’: UHS CFO’s Comments Spark Concerns About Cherry-Picking

MedCity News

AUGUST 1, 2023

The comments have sparked some media attention, but healthcare finance experts say the practice of cherry-picking patients is nothing new to the industry. Last week, the CFO of Universal Health Services stated that the company chooses which patients to treat based on whose insurance plans offer the highest payments.

Insurance

Insurance Media Healthcare Healthcare

Social media and prescription drugs: A study

Pharma’s paid media fails

Webinars

Trending Sources

HCP’s use of social media: the good and the not so good

Webinars

Can pharma really leverage social media?

4 pioneering social media campaigns in pharma this year

Social Media is dangerous for patients

Even on social media “listen to the doctor”

Social media and DTC

The social media problem for healthcare

Patients are using social media — clinical trial experts can learn from that

Do Paid Social Media Campaigns work?

Which Social Media Analytics Matter Most in Pharma Marketing

Is pharma being unfairly targeted by the media?

Social Media Is Touting New Weight Loss Drugs. Are Regulators Watching?

Paid Social Media Campaigns for Pharma: Maximizing Engagement & Compliance

5 Proven Social Media Marketing Strategies for Pharma Brands

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer

Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Should More Doctors Be on TikTok? This One Says Yes

Harnessing Social Media Marketing To Boost Medical Sales Performance With Terrence Wiggins

Mastering Omnichannel Pharma Marketing: Integrating CTV, OTT, and Traditional Media

Threads joins the social media fray. Here’s what it means for pharma marketers

Making the Most of Real-World Data in Clinical Trials

Lawmakers Are Cracking Down on Companies Using Health Data for Advertising

Health Net Tries To Keep Medi-Cal Members Informed As Medicaid Redeterminations Loom

Recent Abbott Snafu Shines Spotlight on Social Media’s Role in Public Health Crisis Response

Artificial Intelligence Changing the Landscape for Healthcare Social Media Marketing

‘Accidental’ media switch leads to CAR T therapy discovery

Social media algorithms are driving the GLP-1 drugs boom

Sanofi CEO: We Don’t Have a Leaky Bathtub

Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

7 Pet Peeves of a Healthcare Tech Reporter

Look Who’s Talking at HLTH

FTC Chief Says Tech Advancements Risk Healthcare Price Fixing

How Women’s Health Conversations With Investors Have Evolved

BeiGene, ex-AstraZeneca exec faces investigation in China: reports

Social media algorithms are driving the the GLP-1 drugs boom

10 Trends for online health seekers

Survey: Employers Aren’t Doing Enough To Support Employees’ Mental Health

AHIP Targets Big Pharma in New Campaign

Baxter exits China IV fluids market amid tough local competition, US shortage

10 things DTC marketers should focus on in 2021

What’s the most significant change in DTC?

‘We Can Be More Selective About Who We Treat’: UHS CFO’s Comments Spark Concerns About Cherry-Picking

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